Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
Seo yoast plugin
Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge. In this article, I will examine three real-life case studies and outline the steps necessary for SEO disaster prevention. Case #1: “Something Bad Is Happening To My Website.” I was at a company offsite, and my phone had been vibrating with several calls. I left my meeting and saw that my good friend (let’s call him “Tony”) had called several times and left a message: “I think something bad happening to my website. Traffic is crashing. Some sort of SEO problem.” Tony runs iFly, an extremely successful airport information site. Like many of us, he is very dependent on Google … [Read more...] about SEO Disasters: Preventing The Unthinkable
Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s not sell content short! You have great content that’s generating organic traffic, but is it really doing all it can for you? Is it enough to have a popular, highly trafficked blog if it doesn’t actually convert? Whatever your website’s goals — newsletter signups, sales, lead generation or some other call to action — content needs to support those goals. Step 1: Creating compelling content Content created with SEO in mind is a great start. Yet how do you create content that isn’t just some SEO spam, but actually is meaningful and can help your SEO efforts at the same time? There are many great resources to determine the questions that need to be answered in your industry. One I use, as an example, is LinkedIn Groups. In a forum such as the LinkedIn Groups forum, I can see what types of questions people have and … [Read more...] about Making your content perform beyond just SEO
Is your blog looking a bit run down? Maybe it isn’t functioning as well as you’d like? Your blog represents your company’s headquarters online, so if it is not performing up to your expectations, it is time to upgrade it with some simple plugins. Any of the following tools will help spruce up your site and simplify your marketing activities: Click to Tweet Obviously, you want your customers to share your blog content – that’s a big part of the reason you have a blog in the first place, right? With the Click to Tweet plugin, you can add simple boxes to your site that will allow readers to share your Twitter-ready content to their profiles. When executed well, this free tool can do a lot to build your brand and extend your reach online. Email marketing is still king when it comes to connecting with customers, which makes building your list one of the best things you can do to improve your digital marketing efforts and your business’s bottom line. … [Read more...] about 12 WordPress Plugins You Should Install on Your Blog
If you have been paying attention the last few years, you’ve no doubt noticed the increased usage of “rich snippets” while browsing search results. These snippets appear for a variety of searches and use microdata to display things information such as ratings, dates and times, images, and other relevant information to help create a richer search experience for users. Back in 2011 Google, Microsoft, Yahoo, and Yandex launched Schema.org to help webmasters understand this microdata vocabulary, but for many it can still be a little confusing. If you’re a heavy WordPress user, you know whenever you need to implement new changes across a number of installations your best bet is look for a plugin to help ease the pain (especially if you’re not a developer). Luckily, the WordPress community has stepped up to the plate and provided several options for us to manage these markups! Like most WordPress plugin options, the community has built both free and paid … [Read more...] about Schema.org Rich Snippet Plugins for WordPress Users