Years and years ago, exact match domains were a boost to your search ranking. The idea was that a site focused on one specific keyword would likely have better content for that keyword than a site that had a more general URL. The URL would tell you something about the site, so you knew if it was the right place before you ever went there. It was, all around, beneficial to have your narrow niche site named after the narrow niche. … [Read more...] about Does Having a Hyphen/Dash in Your Domain Hurt SEO?
Under traditional SEO, Google would need a link to give that any weight at all. Since there’s no link, under traditional SEO, my mentioning them makes no difference to them at all. The only way they would even notice is if they used a social listening app to find this post once it’s been indexed. The only way it affects anything is if, once they discover it, they decide to read this site, link to it, or otherwise benefit me in some way. They have little incentive to do so; my mention has no tangible power, so unless they really like this site, they have little reason to benefit me in return. … [Read more...] about Do Linkless Mentions Help Your Rankings and SEO?
Roundup posts also boost your authority as a blogger in your niche. Readers will immediately think you’re a pretty good authority in your niche, because otherwise, why would any of those other authorities even give you the time of day? And sure, maybe a lot of them didn’t. The cream of the crop influencers tend to have incredibly busy inboxes and don’t answer every little interview pitch that comes their way. Most, though, can take a minute or two to answer a single, simple question. … [Read more...] about What is a Roundup Post and Are They Good for SEO?
Add a sitemap. It’s really easy to make a sitemap. You can use any of a number of different web tools and plugins to map out your site in a place you can then…Submit your sitemap to Google. When Google knows where your sitemap is, it’s easier for them to index new content when it shows up. All they have to do is see what’s new on the map.Add a site search. A site search is easy to add to your site and it helps people find content they either know you have and can’t find, or hope you have.Add a favicon. A favicon isn’t a huge deal, but it’s a minor element of trust and investment in your site, so people like to see it.Add contact pages. A page full of contact information helps Google trust your site. It, along with the next couple tips, are informational pages that are useful to your users and valuable to Google.Add about pages. An “about us” page can be merged with a contact page, or you can make it separate. Tell your story, tell … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them. … [Read more...] about What Do You Need to Start Your Own SEO Company?