@veezy @ZoranJozic @bill_slawski Google's algorithms are resilient & can deal with temporary issues quite well. How many times/day do you want to be sent to a dead site?, John Mueller on Twitter … [Read more...] about Daily Search Forum Recap: September 27, 2017
September 27 2014
WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of the best job opportunities for marketing folks can be a conference that has nothing to do with marketing. Imagine all the people at the conference who don’t sharing your perspective and knowledge. Individuals like WordPress developers, designers, and contributors who need exposure, plus agencies and companies wanting their products to get some traction. Everyone needs a marketer. You could make some of their work easier through: … [Read more...] about All About WordCamp EU 2014 #wceu
The SMB digital marketing conference is focused on local strategies and solutions across the mobile and social space. This one’s perfect if you’re an SMB looking to dive straight in the digital marketing landscape. Year 2014 speakers and agenda are yet to be announced but last year they had Matt Baker – Facebook head of SMB and Surojit Chatterjee, Head of Google global mobile search ads take on the stage. Stay tuned for this one! … [Read more...] about 6 Must-Attend Local Advertising & Marketing Conferences in 2014
Note any differences in page performance. Click-throughs, conversions and revenue might vary from Google; thus, improving performance on Bing can boost revenue. Analyze the competition. Note differences in the competitive set in Share of Voice analyses, and research competitors that might not show up on Google. Use the Connected Pages feature to add your social pages to Bing. Track performance of social on Bing and use findings to inform future social campaigns. … [Read more...] about SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
Monitor search rankings. Therefore unusual drops can be spotted early. Look at the SERPs and see who else is ranking for your terms. How are they achieving this? Identify the offending website. A quick search for chunks of your copy can help to do this. Take the appropriate action. This may be contacting the website owner to ask them to remove the copied content, or by using Google’s content removal form. It used to have a scraper tool too, but that has been closed down. … [Read more...] about Is Your Content Working Better for Someone Else?