The Google search results are no different from any other place where users interact with brands – people are more likely to click on a result if they recognize a website than if they don’t. This creates improved user signals and can have a long-term positive impact on rankings, traffic and conversions. In this regard, it is possible for a website to establish itself as a well-known brand authority for subjects around a particular topic. Niche pages that are only dedicated to one keyword cluster are likely to struggle to compete long-term with larger, better-recognized brands. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
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The following table shows how quickly – or how slowly – websites that occupy the top positions in the Google.com rankings load. As well as the benchmark average given in the right-hand column, we have broken the results down by industry. Here, we have continued the approach followed in our previous studies, Industry Ranking Factors and Universal Search for Industries.This clearly demonstrates that mobile pages that rank on positions 1 to 5 load more quickly than those that rank 6th to 15th. The benchmark value for top 5 pages is 2.5s, faster than the 3-second mark Google says leads to increases in bounce rate. The averages for positions 6 to 10 and 11 to 15 are 2.8s and 2.9s, indicating that many pages on these positions do take more than 3 seconds to load. … [Read more...] about Google Update: Speed as a Ranking Factor
We have chatter at both WebmasterWorld and Black Hat World on this update. The chatter, like I said above, is not consistent and a bit off from normal chatter. Either it is a bit too early for the SEO community to pick it up or the fluctuations in the Google search results are all over the place. … [Read more...] about Is Another Google Update Happening In May?
I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them. … [Read more...] about Google Updates Us On Search Updates Communication
Digital-first publishers (those who choose to publish content first in digital content format) seem to be realizing gains in both the US and UK. Another notable development is that Google appears to be fueling its own interests by giving less importance to lyric sites and snippet dictionaries. They also seem to be increasing visibility via YouTube. … [Read more...] about What Does the Latest Google Update Mean for You?