Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics. This allows you to easily connect interactions that take place on the two different subdomains. For example, it allows you to credit a product promotion on shop.example.com with an ecommerce transaction on checkout.example.com. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
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Social Hits How often are your articles or content shared? If you’re a publisher, one of the most important things your users can do is share your content. Social sharing can help to determine what content types your users are interested in and what topics get them talking. You can look at social shares by article to see popular content, or by audience segment to see who is sharing most often. Set up your social hits as event tracking and use these events to create segments or goals. … [Read more...] about What Are the Most Important Google Analytics Metrics?
The new connection is better than it was and it certainly alleviated some common pain-points. It makes it easier to compare queries/devices/locations/landing pages with the behavioral data that we get from Google Analytics. It does not go so far as to connect organic queries to sessions and subsequent conversions, but that’s a different story. … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
The Effect When a self-referral happens to a user, it means that their current session has been broken and has restarted without them leaving your website. Then, Google Analytics interprets your domain as the referrer, which will affect and overwrite the actual acquisition information. The Cause This happens because of some errors in your tracking implementation; examples of which include: improper cross-domain tagging, missing tracking code, internal link tagging with UTM parameters, untagged landing pages, and much more. Finding Out Within Google Analytics, go to the Referrals report. Then, scan the report to find out if your web properties are involved. Properties that are interpreted to be self-referrals include your domain (e.g. yourwebsitename.com) and other pages related to your website (e.g. contactus.yourwebsitename.com). Fixing It The first thing that you should do is to report this to the person handling your tracking implementation. Self-referrals can be … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
For example, you could identify those ‘ghost shoppers’ who have serially place items in their shopping baskets but don’t follow through with their purchase. Those users are a perfect audience for a remarketing campaign as you can show them ads for discounts on the items in their basket or ads for free shipping, testing to what extent it prompts them to make their purchase. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics