If you have a particular scenario where you want to track the cross-subdomain traffic as a single session in one view, and as a referrer in another view, then there’s a special solution just for you. Because the Referral Exclusion List is a property setting, the view that combines subdomains will also receive the referrer information, breaking sessions. In this case, the root domain must be absent from the Referral Exclusion List, and the referrer information must be removed with a Filter on the combined view. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
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Goal Value Sometimes we can attribute or estimate a value for our lead goals. Adding a numeric value should be just as important to your goals as revenue is to transactions. Goal value allows us to provide tangible value to our website performance, especially when conversions can happen offline. You can find goal value in your Goal Overview report, or as a conversion metric in your audience or acquisition reports. You should add a value to your goals even if you don’t have insights into how much revenue your leads are driving to get a better understanding of our next metric. … [Read more...] about What Are the Most Important Google Analytics Metrics?
Background – A House Divided Before we get into the nitty gritty, let’s talk about where we were just last year. Google Analytics updated the connection between Google Search Console (formerly Google Webmaster Tools) and Google Analytics, bringing data from the Search Console into easy-to-read reports in the Acquisition section in GA. … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective. … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who completed a transaction (this is already configured to include any user with more than zero transactions). For Google’s full instructions, click here. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics