By Logan Gordon / August 11, 2016 Analytics Google Analytics Review: What Is a Subdomain and How Should I Track It If you have a webpage whose URL is www.example.com, then example.com is the “root domain” or “parent domain,” and www.example.com is a “subdomain” of example.com. A single root domain can have any number of subdomains (even zero!), and website owners can use them however they want. Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics. This allows you to easily connect interactions that take place on the two different subdomains. For example, it allows you to credit a product promotion on shop.example.com with an ecommerce transaction on checkout.example.com. This blog post will focus only on subdomains that share a root domain, like shop.example.com and checkout.example.com. If you have multiple root domains, like … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
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By Amanda Geisler / March 20, 2018 Google Analytics Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type and job title. Let’s take a look at which metrics are most important by type and what they can tell you about a website. Most companies can be classified as an ecommerce, lead generation, or content site. Each of these site types are very different, so metrics we use to report on these websites will vary. Ecommerce Ecommerce websites are typically the easiest to report. The goal is clear: increase how much and how often your users are spending. In addition to metrics like sessions and pageviews, we often look at ecommerce conversion rate and average order value as KPIs. These metrics are important for benchmarking and goal setting: Revenue Per Visit (Calculated Metric) Revenue per visit (RPV) can easily be calculated by dividing revenue by sessions, or multiplying … [Read more...] about What Are the Most Important Google Analytics Metrics?
By Jon Meck / November 16, 2017 Analytics Google Analytics Search Engine Optimization We hear it all the time – how do I unlock that secret data that only Google knows about? Sometimes we’re getting asked about (not set) in Google Analytics reports, but lately I’ve been hearing it about the (Other) category inside of the Search Console reports in Google Analytics. Let’s set some expectations and clear the air once and for all. Background – A House Divided Before we get into the nitty gritty, let’s talk about where we were just last year. Google Analytics updated the connection between Google Search Console (formerly Google Webmaster Tools) and Google Analytics, bringing data from the Search Console into easy-to-read reports in the Acquisition section in GA. Michael wrote a great summary article about that here: The new connection is better than it was and it certainly alleviated some common pain-points. It makes it easier to compare … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
By Sean Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective. However, tracking through the Google Analytics requires constant attention and upkeep; without these, you’ll only be blindly depending on the data that you gather, or you will likely be not using it at all. The data that you gather through Google Analytics is truly helpful, to say the least, especially for websites that are for businesses. This is due to the fact that the data you receive will help you formulate and make smart business decisions that can help you move forward. But, data will always remain as an object that is prone to errors if you are not careful. But, you should not worry about … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
Home > Blog > Advanced targeting using custom audience lists in Google Analytics 8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. 1. Google pre-packaged audiences Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who … [Read more...] about Advanced targeting using custom audience lists in Google Analytics