When your domain is in the exclusion list, then users can cross from one subdomain on your site to another without starting a new session. Without your domain in the exclusion list, when a user goes from one subdomain to another on your site, Analytics sees that as a referral from one hostname to another and starts a new session. As a result, your reports can have artificially inflated session counts. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Sessions google analytics
Goal Value Sometimes we can attribute or estimate a value for our lead goals. Adding a numeric value should be just as important to your goals as revenue is to transactions. Goal value allows us to provide tangible value to our website performance, especially when conversions can happen offline. You can find goal value in your Goal Overview report, or as a conversion metric in your audience or acquisition reports. You should add a value to your goals even if you don’t have insights into how much revenue your leads are driving to get a better understanding of our next metric. … [Read more...] about What Are the Most Important Google Analytics Metrics?
When they introduced Search Console reports in Google Analytics, they actually chose to show how many queries were being filtered out. Originally called “(Not set)” – they just call that “Other” now. Here’s the official wording: “To protect user privacy, Search Analytics doesn’t show all data. For example, we might not track some queries that are made a very small number of times or those that contain personal or sensitive information.” … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective. … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
Ease yourself into advanced targeting by using the audiences that Google has already managed for you. Choose from options such as: New Users, Returning Users, Users who visited a specific section of my site/app Users who completed a goal conversion, Users who completed a transaction (this is already configured to include any user with more than zero transactions). For Google’s full instructions, click here. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics