Let me explain why this matters. When the user moves from one domain to another (including subdomains of the same domain), the Universal Analytics code will send referrer information to Google Analytics. When Google Analytics sees a new referrer that is different from original source/medium information, it will start a new session with the new traffic source information. The Referral Exclusion List prevents this from happening and will let the original session continue. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
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Director of Analytics Goal Conversion Rate As the Director of Analytics, all metrics are important to you. You’re responsible for monitoring your site’s performance, taking action, and reporting to stakeholders. Ultimately, your mission is to get users to convert, so be sure to include your goal conversion rate in your analysis and reporting. If you aren’t doing this yet, you’ll need to break out your goal conversion rate across all dimensions to find your successes and areas of improvement. … [Read more...] about What Are the Most Important Google Analytics Metrics?
Analytics Google Analytics Search Engine Optimization We hear it all the time – how do I unlock that secret data that only Google knows about? Sometimes we’re getting asked about (not set) in Google Analytics reports, but lately I’ve been hearing it about the (Other) category inside of the Search Console reports in Google Analytics. Let’s set some expectations and clear the air once and for all. … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
The Effect Referral spam can affect metric calculated based sessions such as bounce rates, average session duration, pages per session, and much more. This is due to the ability of referral spam to send fake data to your Google Analytics page which results to non-genuine inflated sessions. The Cause This could be a result of fake data or commonly known as “ghosts” being sent to the servers of Google Analytics through the Measurement Protocol. It can also be caused by people that use bots to crawl websites without bothering to block their actions from Analytics. Finding Out The main way to track if you are experiencing “ghost” spam is that it will be sent from a made up hostname – or no hostname at all. Since it actually was not directed to your site, you’ll find out that the traffic has a 100% bounce rate, an average of 1 page per session, and 0.00 seconds for average session duration. You can also try navigating to the Hostname report, then … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
Google AdWords is the more simplified, original way to collect and utilise users’ behaviour analytics. AdWords tag audience options are very simple (E.g. Users who have visited URL “/xyz”). It works in a pinch, but the downside is that it’s limited in terms of the data it can collect and is therefore considered outdated. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics