If you have a particular scenario where you want to track the cross-subdomain traffic as a single session in one view, and as a referrer in another view, then there’s a special solution just for you. Because the Referral Exclusion List is a property setting, the view that combines subdomains will also receive the referrer information, breaking sessions. In this case, the root domain must be absent from the Referral Exclusion List, and the referrer information must be removed with a Filter on the combined view. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Sessions in google analytics
Director of Analytics Goal Conversion Rate As the Director of Analytics, all metrics are important to you. You’re responsible for monitoring your site’s performance, taking action, and reporting to stakeholders. Ultimately, your mission is to get users to convert, so be sure to include your goal conversion rate in your analysis and reporting. If you aren’t doing this yet, you’ll need to break out your goal conversion rate across all dimensions to find your successes and areas of improvement. … [Read more...] about What Are the Most Important Google Analytics Metrics?
Analytics Google Analytics Search Engine Optimization We hear it all the time – how do I unlock that secret data that only Google knows about? Sometimes we’re getting asked about (not set) in Google Analytics reports, but lately I’ve been hearing it about the (Other) category inside of the Search Console reports in Google Analytics. Let’s set some expectations and clear the air once and for all. … [Read more...] about Explaining the Other in Google Analytics Search Console Reports
The data that you gather through Google Analytics is truly helpful, to say the least, especially for websites that are for businesses. This is due to the fact that the data you receive will help you formulate and make smart business decisions that can help you move forward. But, data will always remain as an object that is prone to errors if you are not careful. … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics