Shanghai jiangsu

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context. “It’s not Facebook, it’s not Twitter and it’s definitely not Tinder,” says Reed. Who uses LinkedIn? The platform is establishing a significant presence in Asia. India and China now make up LinkedIn’s two biggest markets after the United States. It has a growing presence in many APAC markets including Australia, New Zealand, Singapore, Hong Kong and Indonesia. China’s adoption of the site in particular is a surprise to … [Read more...] about 10 tips for marketing success on LinkedIn

With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as science fact,” says Erdogan Loeffler. To understand the three stages of time, Erdogan Loeffler quoted from Steve Case’s book: The Third Wave: An Entrepreneur’s Vision of the Future. The first wave: The first wave is the past. This was a period of infrastructure building to bring the technology to the people. Think Microsoft and Cisco. The second wave: The second wave is the present. This is about the software. “It’s about all those … [Read more...] about Seven ways to future-proof your digital strategy

It is no secret that a site’s load time impacts its search ranking. SEOs everywhere have stressed page load time and page speed must be considered, and Google has even admitted that page speed does matter. CDNs play a huge part in optimizing page speed and many people aren’t familiar with CDNs or the process in which they can improve page speed. Contact Delivery Networks (CDNs) are a system of servers distributed throughout the world delivering web pages, and other web content (like video streaming) based on the users geographical location. This means that large amounts of content can be delivered quickly and without any interruptions. For instance, if your website is based in Los Angeles, the people who are accessing it in San Francisco will receive the content faster than people accessing it from Shanghai. The farther away the person accessing the website or application is, the longer the load time and the more frustrating the user experience becomes. CDNs have been a … [Read more...] about How Content Delivery Networks Can Impact SEO

Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. One of our speakers is Eli Schwartz, the Online Marketing Manager for SurveyMonkey. His session: “International SEO: You’re missing out if you’re not doing it and it’s not as hard as you think.” I had the opportunity to interview Eli about all things marketing and SurveyMonkey, below. I’m always interested to see what marketing teams at well-known companies are focusing on in the digital space. What are your main responsibilities as the online marketing manager over at SurveyMonkey? My primary responsibility is to oversee our global SEO efforts and ensure that we’re always following SEO best practices. Our site is fully translated into 16 languages, which allows us to target customers in over 50 countries worldwide. To … [Read more...] about Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview

Editor’s Note: This article has been updated for 2016. Conferences play a disproportionately large role in internet marketing in general and SEO specifically. As the saying goes, it’s a small world, so connections and networking matter. Attending conferences is also a great way to get in front of potential clients and industry peers to share your services and develop mutually-beneficial relationships. They’re also critical for staying on top of the latest trends, tips, and strategies to increase organic search traffic. So, what are some of the industry’s must-attend events? Here are ten essential SEO conferences and how attending can give you an edge on your competition. State of Search This Dallas-based conference has evolved from a grassroots event into a 2-day marketing event that is attracting attendees from beyond state lines. Sponsored by Dallas/Fort Worth Search Engine Marketing Association, State of Search draws industry greats such as Rand Fishkin, … [Read more...] about 10 Essential SEO Conferences and How Attending Each One Helps Your Business