Share a coke campaign

Know Your Target Market Always #LikeAGirl campaign shows how well they know their target market. Young girls at puberty stage, who are tech savvy, who can achieve their dreams. They have very clearly depicted this in the campaign by personifying their target market – making use of mobile phones and emojis, while at the same time empowering them to reach for their dreams. … [Read more...] about 10 of The Most Effective Ad Campaigns in 2016

The potential solution to that leads to another dilemma, however. The obvious answer, to some, would be to remove complexity in the way that Apple does: build such a compelling, intuitive outer layer that nobody seems to care that there’s a crazy amount of the same old sausage being made by tiny primary-colored leprechauns inside. It seems unlikely that Google can go to this extreme – by, say, sending you an “ad pod,” a lovely white plastic spheroid that blinks its red eye and tells you your ad spend and not much else (other than “Googlepod loves you!”) at the end of each day (or week, depending on whether you order the “red eye ad pod” or the “blue eye ad pod”). We’ve been too conditioned to drill down on details of user behavior and ad performance to go for this. And by “we,” I mean us OCAJ’s – Overly Conscientious AdWords Junkies. Many ordinary advertisers out there would actually go for my … [Read more...] about Why New Google Won’t Be Like New Coke

Harry: As a brand advertisers, you care about getting in front of that user as much as you possibly can. You want to ratio your spent or at least try to get some ratio of your spend against where people are spending their time. What happens is television over-indexes, print over-indexes… in terms of time spent with print and dollars going into it, it’s far more dollars. Mobile is totally under-indexed. The reason for that is that in essence, because the entire world has grown up around the fact that digital can be measured much more intimately than TV, it’s easy for a CMO to say, “If I spend $1 million on TV, based on Nielsen ratings, I know this is my potential reach.” But you can’t prove the value of those impressions. There’s no guarantee, that’s no proof, but there is correlation. On desktop Internet, there’s the promise of potentially measuring down to, “Hey, this person walked in and bought X because of campaign … [Read more...] about New Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From #AWX

5. 2 Million Blog Posts Are Written Every Day (Stat from MarketingProfs) The key to producing written content is to stand out and be relevant. If you work on creating 10x content, you can be the one to stand out from the crowd and be the blog that matters. In a world that’s now used to ongoing blog posts — from creating to reading them daily to solve a common problem — it’s easy to create, but not to dominate. If you can learn how to create content that dominates in your space, you can win serious ROI. … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing

Blake Mycoskie, the founder of TOMS, traveled to a small village in Argentina and discovered that the people living there had no shoes. He then went on to create his company based upon a unique model—for every pair of shoes sold, TOMS would donate a pair to someone in need. Since its inception, TOMS has grown into a multi-million dollar company. The company has created a culture where philanthropy and profit can co-exist and has encouraged customer interaction. Customers can share their stories, experiences, and photos as a way to raise awareness. … [Read more...] about 10 Brands That Got Millennial Marketing Right