I base this statement on my experiences with helping sites recover from link penalties. At Stone Temple Consulting, we have helped more than 50 sites recover from penalties this year, and it has happened over and over again that we would help these sites by cleaning out bad links, only to have Webmaster Tools report lots of new links the next time it was queried. The reported new links were not new, and I have no doubt that Google knew about them before but simply did not choose to include them in the Webmaster Tools report. However, once we cleaned out some of the bad ones, we got exposed to some more of the links residing in their database. … [Read more...] about Study Shows No Clear Evidence That Google+ Drives Ranking
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A named entity is a group of one or more words (a text element) that identifies an entity by name. For example, named entities may include persons (such as a person’s given name or role), organizations (such as the name of a corporation, institution, association, government or private organization), places(locations) (such as a country, state, town, geographic region, a named building, or the like), artifacts (such as names of consumer products, such as cars), temporal expressions, such as specific dates, events (which may be past, present, or future events, such as World War II; The 2012 Olympic Games), and monetary expressions. Quelle: https://www.google.com/patents/US20100082331 … [Read more...] about How Does Google’s Knowledge Graph Work?
There you have the idea behind SEO PowerSuite’s Rank Tracker designed to, among other things, pull hyper-localized SERPs for unlimited locations. Configure as many custom search engines as you wish. On top of that, set up scheduled tasks and have local search results checked autonomously. … [Read more...] about How to check Google search results for different locations
Regression algorithms are normally useful for predicting a single number. If you needed to create an algorithm that predicted a stock price based on features of stocks, you would select this type of model. These are called continuous variables. Classification algorithms are used to predict a member of a class of possible answers. This could be a simple “yes or no” classification, or “red, green or blue.” If you needed to predict whether an unknown person was male or female from features, you would select this type of model. These are called discrete variables. … [Read more...] about An experiment in trying to predict Google rankings
Should Amazon find success in replacing Google ads on third-party sites, the impact will be more material, but Amazon will be chipping away at a shrinking portion of Google’s business. While retail advertisers will be caught in the middle of this wrangling, most will choose to work with both parties, assuming they will be able to do so. … [Read more...] about Analyzing The Impact Of Amazon’s Departure From Google’s Search Network