If Motorola’s Moto X smartphone is a sales disappointment, the forthcoming Moto G may rock the house. Moto G could do to the smartphone market what Kindle Fire did to the 7-inch tablet market — put massive price pressure on competitors. In a blog post today Google/Motorola formally introduces the phone and discusses the radical pricing of the new device. Here are the specs (in Google’s words): A brilliant 4.5-inch HD display Quad-core CPU “All-day battery life.” Android 4.3 (Jelly Bean) . . . with a guaranteed upgrade to Android 4.4 KitKat at the beginning of 2014. Comes in 5 colors The unlocked phone will cost a low-low $179 (8GB) or $199 (16GB). This is unheard of pricing. It will also be sold (or given away) through carriers. And without having held or used one, the phone looks very enticing. Google is pulling an Amazon and selling the phone at or below cost. Indeed, Google may also be pre-empting Amazon here by setting the pricing bar very low, … [Read more...] about Googles Moto G Smartphone Carries Radically Low Price: $179
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New data released by comScore shows that in the US “4 out of 5” smartphone owners are visiting retail sites on their mobile devices. The total number of mobile-retail visitors was 85.9 million according to the measurement firm. Amazon was the leading retail destination with an audience of almost 50 million smartphone owners. This makes perfect sense given the strength of Amazon’s brand and the early investments the company made in mobile and tablet app development. It is the site most often used in stores to check prices and product reviews. It is also the so-called “m-commerce” leader in the US. By contrast many traditional US retailers have been relatively slow to seriously invest in mobile. Yet pure “e-tailers” are also disadvantaged because relatively few people do e-commerce on smartphones (tablets are different). Amazon and eBay are two major exceptions. Speaking of which, eBay followed Amazon as the second most popular retailer on … [Read more...] about Amazon The King Of Mobile Retail — comScore
Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out of selling on Amazon — not in terms of dollars and cents, or even order volume, but in terms of what business need they think it fills. It’s interesting how often retailers tell me they’re selling on Amazon to acquire customers. Amazon is an incredibly strong channel, but it is not a good vehicle for customer acquisition for retailers. It is, however, a great place to pick up some additional revenue, help turn over product, and grow the bottom line (especially in the holiday season). For brands, it’s quite the opposite. Amazon is a legitimate way to find new customers. However, brands face their own unique dangers selling on Amazon, including … [Read more...] about Could Your Holiday Plan For Selling On Amazon Use Kindling?
Ever seen a brand post a photo of a shirt on Instagram and thought, “I want that. How can I get it?” But then realized in order to get it, you need to see if the brand put the shirt’s name in the caption, then switch out of Instagram to your phone’s browser, search for the retailer’s site, then search on the site for the product’s name to get to a page where you can buy it. It’s a hassle. But not for long. Next week, Instagram will start testing a way for you to be able to see a product in a retailer’s photo and buy it from the brand’s site without leaving Instagram’s app. The test will be limited to 20 retailers — including JackThreads, Kate Spade, Macy’s and Warby Parker — and only people in the US who use Instagram’s iOS app will be able to try it out. Instagram’s shopping feature is pretty basic and not entirely new to Instagram. The feature doesn’t work for videos, and people have been … [Read more...] about Instagram tests shopping outside of ads with 20 retailers in the US
At SMX East last week, three panelists each shared their own tips for success, and all shared similar stats that reinforce the importance of being ready early: 25 percent of holiday shoppers started buying in October. 48 percent had completed most shopping by Cyber Monday last year. Sophie Newton, BrainLabs’ head of innovation, was up first and covered four things you should watch closely when the holiday sales start: budgets, hourly tracking, URL checking and messaging. Not surprisingly, BrainLabs has AdWords Scripts to help them with all of these. Being a founder of Optmyzr, where one of our core products is Enhanced Scripts, I’m happy to hear how a successful agency is using these to be more effective during one of the busiest times of the year, when things can change dramatically from one day to the next. If you need help with scripts, be sure to read Daniel Gilbert’s posts on this site, where he frequently shares code that you can copy and paste into your own … [Read more...] about 3 Experts Share Their Secrets For PPC Success During The Holidays