Unfortunately, other sites that innocently or naively used similar techniques got caught up in the purge and saw traffic plunge. The good news is that over the past year, the “new rules” have become much clearer and better understood. In the Content Track, panelists will discuss the elements of quality content, how to create and repurpose it, how to keep it fresh and vibrant — and, how to recognize and avoid “the bad stuff” the search engines frowns upon. Sessions will delve deeply into these integrally related topics: … [Read more...] about The BIG SMX West Preview: Why You Should Attend
Shared decision making a model for clinical practice
Understand that retargeting is so much more than ‘site retargeting’ Use the same type of segmentation from your SEM program in your site retargeting program Be brave and look at new ways to measure the performance of site retargeting Retarget events that have taken place away from the site, like search retargeting Cap your campaigns to avoid irritating the very people you are trying to attract … [Read more...] about 5 Simple Steps To Stop Wasting Budget With Poor Retargeting
Google is continuously evolving to be more helpful and accessible to users, building an underlying foundation and investing in machine learning and artificial intelligence (AI). Google Assistant allows people to have conversations with Google, get answers and get things done. But being a truly successful Assistant means connecting users across apps and services and enabling an ecosystem where developers can do so. In this keynote, Google’s Jason Douglas shares the key components of developing Google Assistant with the easy-to-use tools that are available through Actions on Google. … [Read more...] about What to expect when you attend SMX West. Here’s your special preview!