Shared decision making model

The high tech company wanting to introduce a new user path has quite an adventure in store for their user interface design team. Should the colors be different? Can one group withstand less white space and more images on a page than the other? What do they need to know about engineers in general? For them, I went out and found a study on engineers’ information behavior. I learned they spend less time on locating the source of the information and information within that source and more time focused on problem solving and decision making. That indicates to me the designers must make it simple to conduct tasks and cut out a lot of wordiness. Information density is now a site requirement. … [Read more...] about Information Behavior & Mental Models

Apple is also limiting ad tracking and frustrating ad buyers, but since its revenue is not advertising-dependent, it doesn’t really care. Those restrictions hurt advertiser conversions, make retargeting less effective and reduce reach. Meanwhile, Google is beginning to block “annoying” ads in its Chrome browser, further demonstrating that decisions made by a few big players can have a lot of impact. … [Read more...] about 6 ways IoT will make local search for SMBs scalable

In order to find the sweet spot, we conduct A/B tests and observe the reactions of clients to different prices. Also, we can use the term “elasticity” here. In this case, it’s the elasticity of demand. Profits are highest if the elasticity of demand is equal to -1. For example, if we increase our margin by 10% and the number of transactions drops only by 5%, then the elasticity is -0.5. That means that we should increase the prices. If a 10% increase of margin results in 15% loss of transactions, the elasticity is -1.5 and means that the prices are too high. If an increase of margin by 10% decreases the number of transactions by 10% too, the elasticity is -1 and our prices are close to optimum. … [Read more...] about How to Start Making Profits From PPC Campaigns

Repurposing your content refers to the act of tweaking your content for a new website or medium. You’ll find numerous ways to repurpose your content around the web to get your creative juices flowing. … [Read more...] about Easy Ways to Share Your Branded Content

To get an idea of what search phrases your audience might use to find you in the app store, check out the top apps similar to your own. Examine the content and try using a number of search queries related to your app, the solution you’re providing, and common problems it solves. … [Read more...] about 5 Ways to Make Your App Sell Itself