share tweet share pin it e-mail share The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for high rankings when competing for finance-related keywords than it is in other sectors. Using an example from the industry, we explain how understanding these ranking factors can be put to practical use to boost your website’s performance. Download the whitepaper now! Searchmetrics has been publishing ranking factor whitepapers for specific industries since the start of 2017. These provide more detailed conclusions for SEOs, online marketers and decision-makers for companies, publishers and consultants in a particular sector, showing them where they should focus … [Read more...] about Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google –
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share tweet share pin it e-mail share No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can be used to reach people at every stage of the customer journey and how can I convince a shopper like Kelly Click to buy her drill in my online store, and not go off to the nearest home-improvement center? Download the eCommerce whitepaper! It’s not just books, electronics and shoes. Across all sectors, eCommerce sales in the US total almost 400 billion dollars a year. Even in sectors such as home improvement, the online market is growing in importance. Overall in the US, over half of purchases now take place online. Kelly Click … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
Did you know 90% of information transmitted to the brain is visual? The brain also process visuals 60,000 times faster than text and studies have shown 40% of people respond better to images than plain text.It is clear that people respond to images. Lets look at an example. If I describe a “small, domesticated carnivorous mammal with soft fur, a short snout, and retractable claws”, I would be describing a cat. If instead I simply show you an image of a cat, you would understand I was describing a cat immediately. This is why visual content is so important. Why are Images Essential to Your SEO Strategy? High quality content is key for organic visibility. Lately, we have seen Google prioritize the image blocks in the SERP, going from position three to position two or even one in most countries. Images are here to stay and they are an important component of a good SEO strategy. Visuals grab the attention of search engines; as well as the attention of users. Images allow you to … [Read more...] about Insights on Google Image Search Behavior
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You'll find the paper here, if you wish to read it directly. I've had a run through today (it's long, 44 pages) and some email exchanges with FairSearch spokespeson Ben Hammer. Here's my take so far. Google & The Monopoly Question The first 10 pages are generally devoted to saying that search is important and that Google has either monopoly power or is dominant in the area. Google would disagree with neither of these conclusions. In the US Senate hearings, even Google chairman Eric Schmidt agreed that Google had such dominance as to be deemed having monopoly power, which means it it has to exercise special care not to be seen as abusive, a limitation its competitors don't have to worry about. For example, much of of … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a live discussion — Matt even invited me up on stage during the keynote: As a result of my keynote visitation, Matt and I agreed that I would rerun the study, this time with some guidance from him on potential problems. While this input was limited in nature, it did lead to some ideas on how to improve the testing. As a result of that dialogue, I determined that there were flaws in the original study we did, and therefore we would need to run another one. This has proven to be a very difficult process, but the results are now in. So without further ado, let’s dig in! Study Design & Methodology We picked three different sites, all of which have been on the web for at least two … [Read more...] about Study Shows No Clear Evidence That Google+ Drives Ranking