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Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. Welcome back to Ask an SEO! We’re back to rapid fire questions this week, so let’s see how many I can fit into 2000 words or so… We are a company in a highly niche industry with highly niche products. Keywords searched however would be hard to put into one single product page. I fear the “keyword stuffing” practice. As an example: we have a product that has multiple keywords to describe that specific product. Example: Main product with alternate keyword 1, alternate keyword 2, alternate keyword 3. Is it a best practice to create a unique landing page for each keyword, where the content for each page is primarily the same with the difference being the URL, the Page Title, Page Description and H1/H2 tags, and alt descriptions of images, all containing the alternate keyword? – Jason D., Mandeville, Louisiana While it used to be commonplace to … [Read more...] about #AskanSEO: Rapid Fire on PageRank and More

After some unusual site activity last week including a period of network down time, Pinterest Business launched their new interactive map pins, or ‘Place Pins’. Designed specifically for travel enthusiasts, travel brands, and explorer-types, the new Place Pins form an interactive map style board showing Pins by location. Accessing the maps couldn’t be easier – Pinterest has placed a large dynamic banner on your Pinterest home feed. To create one however, you must have a Pinterest Business account. There are a number of different features to the new Place Pins which I’ve detailed below. The difference between Rich Pins and Place Pins The size and interface of a Place Pin is entirely different to a Rich Pin. Rich Pins tend to sit ‘within’ the general format; Place Pins are an entirely different kettle of pins. Think of Place Pins as an upgraded version of Rich Pins. Here’s a look at Place Pins on the interactive map-style board: Partnered … [Read more...] about The Best Pinterest Place Pins Examples and Why Your Business Should Use Them

Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms. As mentioned, this audit is divided into three parts of which this is part two. Part three will be available in four short weeks. … [Read more...] about The definitive SEO audit part 2 of 3: Content and on-site

Unlike doctors, most of us PPC professionals don’t have fancy-looking diplomas hanging in our offices. That’s if we even have an office at all and don’t work from a cubicle or, in the case of a lucky few, from the beach. Myself, I proudly display the certificate I got from Google about 10 years ago for having accrued a million clicks in AdWords. Back then, that was a big deal, but the paper certificate wasn’t the prettiest. Now Google’s offering to send a much better-looking certificate to any member of the Google Partners program who passes all six AdWords certification exams in the next two weeks. (You must be signed up to receive Partners News, Special Invitations, and Promotions to receive the certificate.) For the record, I’ve been hosting weekly refresher courses on behalf of Google to help people prep for these exams, but they didn’t ask me to write this article. As you can probably tell from my previous columns, I’m all about … [Read more...] about Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube

Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is Restoration Parts Source (RPS), an e-commerce website supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models. 1. Don’t Focus Only On Broad Keywords In his submission, Michael, RPS’s Web consultant, listed some keywords that are important to them, such as [classic car parts] and [restoration car parts]. While you do want to improve search results for broad keywords like these if you can, the competition can be very high. Plus, you’ll often find the actual business from broad keywords may not be as significant as you expect. In addition to traffic from broad keywords, we typically see traffic and sales … [Read more...] about Getting Started With Keyword Research & Content Creation