It's been well over a year since I first wrote about how the social networking frenzy is impacting the personal and professional reputations of Internet users. Since then, we've continued to see stories about how many companies are now running Google searches before hiring applicants. In fact, it's becoming more and more common for companies to decide not to hire someone based on what they've found in a potential hire's online profile. As I was looking around Facebook a few weeks ago, I found myself wondering if we're reaching the point where we not only have to worry about our own profiles, but the profiles of the people we associate ourselves with. I've watched the online marketing industry flock to sites like Facebook and LinkedIn over the past year and I'm sure I'm not the only one who has noticed the race to show off one's "social power" by building up massive lists of contacts. I've come across more than one profile associated with 500+ or even 1000+ contacts and thought to … [Read more...] about Are Your Social Networking Connections Hurting YOUR Reputation?
Shocking facts about social media
While social video shares in the alcohol industry jumped 1,593% in Q1 versus Q4 2012, just four ads drove 97% of video sharing among alcohol advertisers in Q1 2013, with the top two accounting for a whopping 83% of all shares. That’s according to a new study called ‘Untapped Potential: The State of Sharing in the Alcohol Sector’ from Unruly, a video technology company with a social video marketing and analytics platform. The four videos account for just 0.6% of the 664 videos from alcohol brands tracked by Unruly Analytics in Q1. Budweiser’s warm and fuzzy ‘Brotherhood’ commercial dominated with nearly 60% of all social shares among alcohol brands in Q1. The ad, which made its TV debut during the Superbowl, launched online the day before the big game and struck a chord with audiences. The video has posted over 2.7 million shares. The Neft video was created explicitly for social channels and saw a share rate of 9.4%. (Note: If you missed … [Read more...] about Budweiser & Neft Drove 83% Of All Alcohol-Related Social Video Ad Shares In Q1
This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my previous article, I outlined the shift of this relatively new position from a “nice-to-have” to a “must-have” in order to achieve higher business goals. The incredible impact social data has on marketing efforts (traditionally what it has been used for) is shifting to support every team outside of the boardroom — including customer service, product development, human resources and beyond. But this powerful role does not come without its challenges. This article in our series will explore three of the hurdles faced by social CMI professionals and tips to managing them. Getting executive buy-in The social CMI professional equips organizations with insights that allow functions across the business to drive better results and meet market needs more intelligently. This matters to the C-suite. But until the folks in the boardroom … [Read more...] about The 3 challenges all social CMI professionals face (and how to overcome them)
Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write great ads, target the right keywords, and have great landing pages… just as any other business does. This begs an obvious question: If it’s all the same, why is Search Engine Land starting a new column dedicated to small business search marketing? You’d have to ask Danny, Chris and the rest of the Search Engine Land team to be sure, but here’s my take: Small is the Now: Based on its most recent figures (2005), the U.S. Small Business Administration estimates that 99.9% of the country’s businesses are small businesses. The U.S. Census Bureau says small businesses employ slightly more than 50% of the workforce. Small is the Future: … [Read more...] about What’s So Different About Being Small?
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved. Once I joined, it didn't take long for me to understand how powerful Twitter could be. I was hooked and jumped in full blast. Now, nearly five years-and 25K tweets-later, I figured it would be a good time to reflect on my time tweeting, consuming content, and connecting with others on Twitter. A quick disclaimer: I'm not writing this because I think 25K tweets is some amazing milestone. It's just a logical point at which to look back on my time on Twitter. 4.5 years is a long time (in digital terms), and 25K tweets is lot of content. It's been an amazing ride so far, and I believe there are some important insights I've gleaned based on my time on Twitter. Let's get started. First, here's the short version. If you … [Read more...] about At 25,000 Tweets: My Thoughts About Twitter, Its Users, Business Impact, Advertising Obstacles, and Future