We recently sat down with CMI leaders from some of the world’s biggest brands and agencies, and everyone agreed: Based on the experience within their organizations, the use of social data for collecting consumer insights proves invaluable for uncovering the unfiltered voice of the customer. This asset provides organizations with a deeper understanding of the market from a holistic level. … [Read more...] about The 3 challenges all social CMI professionals face (and how to overcome them)
Shocking facts about social media
Ian Forrester, Unruly’s Insight Director, said there is a lot of opportunity for alcohol brands to do better with social video. Forrester said, “For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content. Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.” … [Read more...] about Budweiser & Neft Drove 83% Of All Alcohol-Related Social Video Ad Shares In Q1
Last week, I clicked to view the profile of one of the people who randomly attempted to "friend" me and was shocked at what I found. I suppose if I was a 20 year old guy pledging a college fraternity, I might have been impressed, but as a marketing professional, I can't say I found the profile even remotely appealing. I certainly couldn't see any reason why I'd want to associate myself with this person. … [Read more...] about Are Your Social Networking Connections Hurting YOUR Reputation?
If you want your articles shared and available to the advertising platform, then it cannot be written with little regard to the facts. If people report your article, then it needs to pass the manual review — and a poorly written or sourced article with little outside support for the claims therein will not likely pass that test. … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
In fact, it’s extreme emotion in general that spreads fastest. One could also argue that it’s deep shock and outrage that also leads to cyber bullying or mob mentality, another online phenomenon that is characterized by starting with a viral moment. (I’ve written quite a bit about Chinese “human flesh search engines,” which is an unusual term for an online witch hunt.) … [Read more...] about 7 Timeless Reasons Why & How Content Goes Viral