share tweet share pin it e-mail share Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and … [Read more...] about Google Shopping 2018: Fake Competition?
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Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites.Sky News reported last month that Google began encouraging advertising agencies to create price comparison sites that would be displayed in the Google Shopping box.This initiative was introduced in response to Google being fined a record-breaking 2.4 billion Euros by the European Commission last year for anti-competitive practices.Google was ordered to give comparison shopping services the same opportunity to show ads in search results as it gives to Google Shopping.In June 2018, Google launched its Comparison Shopping Service.Upon launching the service Google reportedly invited advertising agencies to build comparison shopping sites while offering generous incentivesIn order to take advantage of the incentives, ad agencies created “fake” comparison shopping sites and placed ads to appear in Google Shopping.Sky News calls the sites fake because … [Read more...] about Google Slashes Incentives for Retailers to Create Comparison Shopping Services
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. 3 customer insights gained by keyword researchAug 10, 2017 by Stoney deGeyter Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers. UK local SEO firm Movette shut down by regulators for deceptive sales practicesAug 10, 2017 by Greg Sterling Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300. What are the risks for businesses that are getting fake reviews on Google?Aug 10, 2017 by Joy Hawkins Creating fake reviews … [Read more...] about SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even the behavior of software triggered by false information fed into its system. Scam artists are strongly motivated to take advantage — recent reports cite Russian hackers who stole up to $5 million a day in advertising revenue by posing as fake users in a scheme tagged by the name “Methbot.” The impact on marketers is particularly hard. As consumers search for information to help make purchase decisions, uncertainty about the veracity of the information they receive impacts the effectiveness of … [Read more...] about The fake information epidemic and how it will hurt local search in 2017
This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday search news round-up, we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while. But now, new figures from the NPD Group have cast doubt over whether retailers will make this holiday shopping season a success after all. Al Roberts reported for Search Engine Watch this week on how heftier discounts and more abundant week-long deals than in previous years mean deeper holes for retailers to climb out of in order to match last year’s sales numbers. The record-breaking Black Friday and Cyber Monday sales figures are evidence of the fact that more and more of consumer purchasing activity is taking place … [Read more...] about Four most important search marketing news stories of the week