Back to school is the second-biggest shopping season of the year. But kids and their parents aren’t the only ones preparing for the school year.Teachers are also getting ready. In fact, teachers and school administrators, who are often overlooked during the back-to-school season, spend between $453 and $1,014 of their own money on items for classroom use each year, averaging $611.13 collectively.One more reason to thank your child’s teachers!Of course, most teachers and principals aren’t shopping for the latest fashions. They’ve got education on their minds and represent a unique and underserved audience within the back-to-school season.In this article, we’ll:Share some of our internal Microsoft Advertising data and insights.Explore how educators shop differently than parents and students.Provide pointers on how to capture this important market.Teachers Are Cost-ConsciousWhen back-to-school shopping, teachers are spending their own hard-earned dollars, so … [Read more...] about Rule Back-to-School: Marketing Tips for Reaching Educators
Shoppers market warren
The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, especially online, but that doesn’t mean there hasn’t been any progress. These past few years, we’ve seen the industry act to meet the expectations of inclusivity – a message that has been growing steadily from their consumers in both power and volume. Successful brands such as Fenty and Adcolor have demonstrated that inclusive marketing should come first in every campaign, as it makes the audience feel your brand reach and drastically expands your customer base. During day two of Google Marketing Live this year, we got to see a panel of C-Suite executives from both of these brands (and others) that have been exemplifying the … [Read more...] about Inclusive Marketing: Why and How Does it Work?
69.2% — This is an average online shopping cart abandonment rate for eCommerce retailers. It looks like most of the potential shoppers just add goods to the shopping cart and never finish their online purchases. Why? According to a survey, there are dozens of the reasons why a shopper decides not to finish checkout, the most often mentioned are: Extra cost (61%) Forced account creation (35%) Complicated checkout process (27%) Impossibility to see the total order cost up-front (24%) With this information, it seems quite easy for designers and marketers to fix their shopping carts and get money flowing in. However, the survey conducted in 2016 proved that reasons for the cart abandonment remain the same as they were in 2013. The checkout process, can be complicated at times and require a lot of time to share required data. Both of these issues, plus unexpected additional costs can confuse or upset many shoppers. Marketers still have a lot to do to improve … [Read more...] about How to Stop Losing Shoppers During Checkout
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from 5% to 23%, according to analysis of user data by campaign management software firm Marin Software. By the end of the year, Marin predicts, social ads will account for nearly half […] Facebook Approaching 50 Percent Share Of Social Logins [STUDY] Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login … [Read more...] about Marketing Day: May 7, 2012
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by “ads and junk.” Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012. Emerging Channels Explained Advertisers are turning to emerging channels for help. These are marketing pipelines that lack established ad exchanges or ad units but hold massive audiences. They include social networks and sites beyond … [Read more...] about “Emerging Marketing Channels” Battle SEO for Mobile Marketing Dollars