The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to the next level. It’s also easy to feel lost among all the tasks, being unable to decide where to start. SEO is sometimes ignored as an activity when it comes to setting priorities, but it can be very useful in: establishing your startup’s authority reaching a wider audience building traffic and brand awareness improving engagement generating interest in your business This is an overview of how startups or new businesses can get started with SEO by following a series of steps that can help them improve their online presence and find a new audience. Set your goals One of the most important steps when starting with SEO … [Read more...] about Ten steps to successful SEO for startups
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the … [Read more...] about Still doing guest blogging? Keep these 4 tips in mind
Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results. SEO audits are a slightly different beast. Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one? What’s involved in an SEO audit? Carrying on with the car metaphor, not all cars are the same. The fundamentals might be the same: cylinders, internal combustion, suspension, gears, wheels. But a … [Read more...] about Does your website need an SEO audit?
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed. Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change that could damage our site’s rankings. We are never able to rest, always at risk of being penalized by the next animal to enter Google’s zoo of updates. Past assumptions about Google Fred Back on March 7th 2017, many webmasters reported unexpected fluctuations to rankings. The name Google Fred then began to circulate following a chat on Twitter between Barry Schwartz and Google’s Gary Illyes where Gary joked about future updates being named Fred. We safely assumed there was an adjustment to the algorithm as Google confirmed there are updates happening every day. As usual, Google did not confirm any details … [Read more...] about The last word on Fred from Google’s Gary Illyes
I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry … [Read more...] about 5 things that Bing does better than Google
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task. This shows impressive development and shows that Microsoft is more than competitive in this domain, but it is only part of the picture. Speech recognition and voice recognition are significantly different. The former extracts words and comprehends what is said; the latter also understand who said it. We could frame this as content and context. Context will be the defining factor in who becomes the dominant player in voice search, with an increasing amount of internet-enabled devices providing the opportunity for a seamless, conversational experience. No doubt, search is at the very heart of this … [Read more...] about How does Bing’s voice search compare to Google’s?
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general … [Read more...] about 10 tips to make your Magento online store more secure
On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the more extreme cases, it’s clear that consumers love technology, ready to cast off last year’s phone for one with a better battery, more pixels, and a blush-gold case. But of course, the decision journey begins long before launch day, creating a significant opportunity for retail advertisers – as long as you get in on the action at the right time. What makes this new device season even more interesting is the rise in opportunity for brands outside of Apple. iPhone users are becoming less loyal to Apple over time, according to research by UBS analysts Steven Milunovich and Benjamin Wilson. This chart is particularly surprising because it shows that … [Read more...] about How advertisers can score big on the next device launch
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. A raft of industry updates, particularly those affecting mobile rankings, has left Search Console’s list of features in need of an overhaul. Therefore, Google’s recent announcement of some ongoing and upcoming changes to the platform was very warmly received by the SEO community. These changes go beyond the cosmetic and should help site owners both identify and rectify issues that are affecting their performance. There have also been some tantalizing glimpses of exciting features that … [Read more...] about Google Search Console: What the latest updates mean for marketers