This is part 2 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Phase I: Finding Core Terms When most people start with the task of researching keywords they often start by looking for keywords they are familiar with. They'll use their familiarity with their products or services to find new word variations, maybe a few new relevant words, or even learn some new ways of phrasing what it is people are looking for. While this approach provides valuable information to the researcher, it's somewhat disorganized. Because keyword research is so crucial, a more organized approach to it is essential. Instead of starting the research process looking for words you essentially already know but are just in an unknown order, you must start the process looking for what is unknown. In order to … [Read more...] about Comprehensive Guide to Keyword Research, Selection & Organization, Part II
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A Plea For Small-e Enlightenment (Part 2)
Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital marketers, munching on Pez, and screaming at the unfortunate Fortune 500 brand CEO who made the mistake of visiting this digital agency’s hip warehouse space conveniently located just steps from an eight-lane highway. “We want credit! We want credit!,” the digerati are chanting over the roar of trucks and stretch limos. A few, more impatient than the rest, begin pelting him with M&M’s. He’s being very slowly stoned to death. A member of the agency’s management team, clad in yoga pants and clutching a venti chai latte in one hand, uses amazing grip strength in her other forearm to bombard the stunned client from the left flank, with a powerful t-shirt cannon. Sound realistic? Didn’t think so. The fact is, digital marketers don’t have to tug on the CEO’s pant leg as much as they … [Read more...] about A Plea For Small-e Enlightenment (Part 2)
30 Link Builders Discuss Backlink Analysis For Campaign Design
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find each expert’s answer grouped by question. You’ll have to assemble the “big picture” takeaways yourself by reading through all the responses. I’ve read through this at least three times now, and each time I come away with new ideas. There is repetition, but there’s enough difference that I believe even the most experienced link builder will have a moment or two of discovery-induced excitement. Thank you, thank you, thank you to the contributors. I can’t wait to put what you’ve taught me to work! And we’ll see you again in part 2, which looks at the technical aspects of what exactly gets … [Read more...] about 30 Link Builders Discuss Backlink Analysis For Campaign Design
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in the campaign trenches of five election cycles, to open up Facebook psychographic targeting to reach the absolute Holy Grail of politics: voters. These targeting concepts are built at the intersection of marketing and political strategy. We’re not just sharing ways to find voters aligned with a certain candidate or cause; we’re pulling back the curtain on how campaigns will find you over the next 11 months. You can think of an election as a one-day sale with the world’s longest crowd-funded advertising campaign. The products are candidates, the KPI is votes received. Secondary KPIs might include dollars raised and volunteers recruited, both of which … [Read more...] about aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
Anchor: The New Kid on the Social Media Block
Want to talk about Star Wars with strangers? How about discussing hot political issues? Would you like to listen to experiences and stories from people across the globe? The new social audio app Anchor has come onto the digital scene in a big way, allowing people to connect on a greater level. With a tagline of “radio by the people,” Anchor is giving individuals an opportunity to share soundbites versus text or visuals. Per an article Anchor posted on Medium, audio has been a challenge, as “you can either be a professional radio broadcaster, or a podcaster — both paths fraught with countless hurdles.” Radio doesn’t provide a way to interact, making it more of a one-sided conversation. That is where Anchor stands out as an audio platform. Be aware that the app is only available on iOS at the moment. The company has plans to bring the app to Android devices, but an exact date hasn’t been given. Social Audio Makes Waves Anchor isn’t the … [Read more...] about Anchor: The New Kid on the Social Media Block