Site search google

Today's websites are more complex than ever before. Many contain a wealth of information visitors can use to answer their questions and learn what they need to know before contacting a company or making a purchase online. But with all the information and features packed into many of today's websites, it can also be more difficult for site visitors to first of all determine whether or not a website will contain the information they need and then find it on the website. Installing a site search box can offer several advantages to help your site visitors--and also benefit your marketing function in the process. Site search satisfies the customer's "I want it now" attitude Installing an internal site search box can help visitors find what they need more quickly. With web users still looking to find what they need as fast as possible, confusing navigation and cluttered design are more likely than ever to prompt an "on-to-the-next-site" response. Site search is undoubtedly the quickest … [Read more...] about Use Site Search to Boost your Online Marketing

When people come to your site, it can be really hard to know why they are there.  The truth is the average conversion rate on e-commerce sites is only around 2-3%...and that's on sites that are specifically built to sell stuff.  So, what happens to the other 97%?  Why were they there?  Did they find what they were looking for?  If not, why not?  Is the content they are looking for even on your site?  If so, are they able to find it easily?Keywords that bring users to the site via search engines can help, but visitors are prone to being vague when they use search engines.  But, there's one place to go for insights into why visitors are on your site that gets overlooked.  It's a place where your site visitors become much more precise about their browsing intent.  It's your site search data.  No, not the keywords they used in search engines to find your site.  It's the phrases they used to search ON your site after … [Read more...] about Site Search Analytics: What Your Customers Want…In Their Own Words

I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger of teaching visitors not to even bother using our site search. That's bad, because their alternative is to go back to Google and find someone else's site. One of the things that kills us over website search is that if we ask our customers what is wrong, they are likely to give us answers that don't help us. We must dig deeper than that, because if you really expect to optimize your marketing results, you can't ignore something this important. One of the things that searchers will tell you if you ask them about why they hate your website search is that there are "too many results." You probably can guess that this isn't the real problem, if for no other reason than … [Read more...] about Site search: Too many results and not enough

Google announced the other day they are closing their Site Search product, which is a paid internal search service. Keep in mind, the free version is still available and is not closing.But DuckDuckGo and Cludo jumped on the news to promote their site search features. Philip Anderson, the CEO of Cludo sent me a tweet:DuckDuckGo also tweeted:Again, Google's free service is still available and so is their new Cloud Site Search. AWS has a service, so do many other companies. But like I said, we use the free Google version here and it seems to work just fine. I personally use it all the time to find old stories.Forum discussion at Twitter. … [Read more...] about DuckDuckGo & Other Search Providers Respond To Google Site Search Closure

If you’ve ever searched a WordPress site, you have likely noticed the results you get back from any search query leave a lot to be desired. And if you use WordPress as your content management system of choice, you may have noticed pages finding their way into site search results, which you would prefer people didn’t see. The unfortunate truth is that native WordPress site search needs some work to ensure it’s delivering your readers the best results. So what can you do to improve the relevance of your site search results? Fortunately, there are a number of easy-to-use WordPress plugins that can help – no need to mess around with code, just install, activate, and tweak the settings to make them work how you want them to. 1. Search Everything With over 80,000+ active installed, Search Everything has a solid user base and it’s served me well on several websites. There are no hoops to jump through, just activate, tweak the settings, and you’re ready to … [Read more...] about 4 Great WordPress Site Search Plugins