Even incredibly patient people can’t stand waiting in lines – whether that’s at the bank, airport, or pizzeria. We either get bored or angry that it’s taking longer than expected. In fact, businesses learn all about this in Queuing Theory – which uses data to determine if a business should hire more employees or add an additional elevator shaft. This theory has more recently been used in analyzing web servers. Why? Because waiting for a website to load is no different from waiting in line for a delicious slice of pizza. We want that pizza now. And if it takes too long to get that slice, we’ll walk out the door and find somewhere else to eat. The same is true when surfing online. If a site takes too long to load, we’re outta there. But, how important is site speed in 2014? Google Has The Need For Speed For starters, Google thinks site speed is important. Some would even go as far to say that Google has a bit of an obsession with how quickly a … [Read more...] about How Important is Site Speed in 2014?
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation. These easy-to-use tools will help you solve the problem. Despite what some people may think, site speed is not a purely technical issue. Marketers have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take come development budget and good diagnostics tools. Luckily, I can help you with the latter: Page Speed Insights Google’s Page Speed Insights measures your page speed and provides PageSpeed suggestions to make your web site faster. The PageSpeed Score ranges from 0 to 100 points. A score of … [Read more...] about All you need to master your site speed without getting overwhelmed
Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve. By observing minor details, it is possible to significantly decrease web page load time — and consequently increase SERP performance. Let’s take a look at some of the less common methods to decrease page load time for better performance in the SERPs. Assess your current load time performance with Google Analytics If you have Google Analytics set up on your website, finding out how your pages perform should be a relatively easy chore. Simply navigate to Behavior > Site Speed and review the various reports contained therein. The Page Timings and Speed Suggestions reports will show your top pages, along with their performance stats, plus suggestions for improving page speed. These reports will help determine the pages you want to prioritize. Once you have assessed your current page load times with Google Analytics, you will want to … [Read more...] about What your teacher didn’t tell you about optimizing site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers, improving the speed of your website is often seen as a particularly arduous technical exercise that’s completely out of your control. Only a back-end full-stack engineer can speed things up significantly, right? As it turns out, nothing could be further from the truth. As Tom Bennet from Builtvisible explained in his excellent recent talk at Brighton SEO. Here, I’ll run through some key points Tom addressed to show how and why you should concentrate on delivering a lightning-fast experience to users. Why is site speed important? Now, I mentioned … [Read more...] about How to optimise your page images to increase site speed
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team. Why Page Speed Matters The first warning that site speed was on Google’s radar came last November, when Cutts said there was “strong lobbying” inside Google to account for site speed as a new ranking factor. Speaking at SMX West last month, Google’s Maile Ohye showed a slide indicating that delays of under a half-second impact business metrics. In addition to the numerous studies over the years that show Internet users prefer fast pages, Singhal says Google ran its own testing on how … [Read more...] about Google Now Counts Site Speed As A Ranking Factor