Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such as WhatsApp, Facebook Messenger, WeChat, Viber, and others. With the ubiquity of chat apps, it’s no surprise marketers are exploring ways to connect with their audiences. But the question is, how should you jump on the WhatsApp marketing brandwagon (pun intended)? WhatsApp Marketing Strategy 101 I could tell you about the growth statistics, with WhatsApp recently joining the one billion active users club, about the exceptionally high opening rates within minutes of messages being sent and other such facts. Or I could just ask, do you have WhatsApp? If not, install it now, as you shouldn’t try to market on a social channel you don’t personally use. If so, read on to learn more about the power of B2C WhatsApp marketing. WhatsApp Chat Basics You have three options with WhatsApp how to send image, short video, audio or text messages: Personal 1-1: Highly … [Read more...] about Dominating Your WhatsApp Marketing Strategy
Site whatsapp web
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media. Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen. Social networks and publishers have embraced instream and on-page native advertising. They are using it to drive content amplification, and for good reason. Here, I will address five mobile tactics any brand can implement to take on mobile in a big way. The displayed media world is seeing a continuous decline in ad effectiveness. At the same time, brands are demanding more reach and conversions from their mobile consumers. In a previous post, I addressed the steps brands can take to enhance their social … [Read more...] about 5 Ways to Weaponize Mobile Content Marketing
Over the years, Search Engine Journal has undergone many changes in the quest to serve our readers better. Part of what makes this site awesome is the team that works behind it. The other key to our success are the many tools and plugins we’re using to make sure everything runs smoothly. We decided to share our favorite tools with you. Editor’s Note: When you choose to purchase these independently chosen editorial picks, we may earn affiliate commissions that support our work. Thank you for supporting SEJ. Free Plugins AddToAny Share Buttons AddToAny is the universal sharing platform that helps share your posts and pages to any service, such as Facebook, Twitter, Pinterest, Google, WhatsApp, LinkedIn, Tumblr, Reddit, and over 100 more sharing and social media sites and apps. Alexa Claim and Certify The official Alexa WordPress Plugin makes it easy to claim your WordPress site on Alexa.com. Once you have claimed your site, you can now edit your site listing. Blubrry … [Read more...] about Inside Look at SEJ: WordPress Plugins
If you’re anything like me, a disorganized inbox hurts your head. With communications tools like Slack, Facebook’s Workplace, and Microsoft’s Teams in your toolkit, your email inbox should be more manageable than it was a couple of years back. But even if you’re a pro-Slacker, these Gmail hacks will turn you into a productivity guru and leave your colleagues wondering how the heck you get so much stuff done. For me, Gmail is the best email provider, bar none. Not necessarily because of Gmail’s interface, but because of all the cool things you can do in and around it, like integrating other software and using their associated tools. So go forth and conquer your inbox! Turn on Canned Responses Canned Responses do what it says on the tin (pun intended)! This feature lets you save and reuse common email templates at the push of a button. For example, if you do a lot of outreach, or you send a lot of emails with similar content, save the template as a Canned … [Read more...] about 22 Gmail Hacks: Turn Your Inbox into a Productivity Powerhouse
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily, SimilarWeb estimates Pokémon GO’s daily active users count will surpass Twitter‘s. What’s more: Pokémon GO players are highly engaged, spending far more time in the app than they do with some of the most popular social apps, including WhatsApp, Instagram and Snapchat. Pokémon GO, which calls on players to hunt for the virtual creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not … [Read more...] about Will Pokémon GO become a marketing platform for local businesses?