Cost-free and algorithm free: Send messages to your entire subscriber base with no costs. With Facebook, Twitter and Instagram all implementing algorithms which severely limit your organic reach, full access without having to ‘pay to play’ is refreshing. Message alerts for high engagement: WhatsApp tells your customers when you have sent them a message via push notification. Latest research from DigitalDefynd found that your message has on average a 70% chance to be opened, often within minutes, far outstripping email marketing performance. Scalable yet private conversations: You can have direct contact with your customer shielded from public view. Avoiding those awkward social media spats and fails. Uncluttered environment: Right now, WhatsApp offers a quieter alternative in comparison to Facebook, Twitter or Instagram. Allowing you to get visibility where there is not so much competition. Extremely loyal subscribers: Opt-outs are very low, and many brands report … [Read more...] about Dominating Your WhatsApp Marketing Strategy
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iconoCLAD isn’t alone in embracing Pokémon GO. The Crystal Bridges Museum of American Art in Bentonville, Arkansas is home to multiple Pokéstops, and while Pokémon might seem like an odd fit for an art museum, Crystal Bridges didn’t hesitate to use its Pokémon GO prolificacy to promote itself. … [Read more...] about Will Pokémon GO become a marketing platform for local businesses?
Hopefully, these tips will help you get the most out of using Gmail. Or if your company is still using a different mail provider and you’re stuck with clunky Microsoft Outlook or Mac Mail, send this to your boss and sell the dream. … [Read more...] about 22 Gmail Hacks: Turn Your Inbox into a Productivity Powerhouse
LinkPatrol ($50) LinkPatrol is a WordPress plugin that cleans up your outgoing link profile. It controls the links on your website and it’s the easiest way to keep track of, review, and clean up links in your posts and pages. It protects your site from spammy links, keeping your site healthy. … [Read more...] about Inside Look at SEJ: WordPress Plugins
Keep advertising in context to what’s being displayed on your entry page. Assure your mobile native ads, and the images used in the ads, are on the landing page to lower your bounce rate. Identify other content that’s related or relevant to the entry image and make sure it is accessible. Doing mobile lead capture is hard – who wants to fill out a form on mobile? Don’t require info you can get off the web or from a data broker (don’t be lazy). After a purchase or registration leverage native insertion to recommend content like what’s trending on your brand. Don’t show a bland “Thank you” message. … [Read more...] about 5 Ways to Weaponize Mobile Content Marketing