The order of the URLs in your XML Sitemap does not matter, said Google’s John Mueller on Twitter.Save the start of the file for the most awesome URLs — the order among them doesn't matter. Ideally, that covers your whole site already, so you're all set!— John ☆.o(≧▽≦)o.☆ (@JohnMu) 13. Juni 2018 The “save the start of the file for the most awesome URLs” was a bit confusing so someone asked for clarification:Yes, John – tell us more! Why put the most awesome URLs at the beginning of the file? (That can be difficult to with programmatic files generated for large sites, but also, you know that will lead to the mad dash trying to figure out how many Google considers the "start" part. 🙂— Vanessa Fox (@vanessafox) 14. Juni 2018 John Mueller then said that the order doesn’t matter at all:I see my nuance didn't make it across :). Your site should be full of most awesome URLs — the order in the sitemap … [Read more...] about Google: the order of the URLs in your XML Sitemap does not matter
Sitemap does order matter
Google's John Mueller said on Twitter that the order of the URLs in your XML Sitemap files does not matter. He did say that you probably should save the "start of the file for the most awesome URLs." But he later added that "the order among them doesn't matter." He then clarified to make it clear "the order in the sitemap file doesn't matter at all." He said the awesome comment was that your web pages should be awesome in general.Here is his tweet:Save the start of the file for the most awesome URLs -- the order among them doesn't matter. Ideally, that covers your whole site already, so you're all set!— John ☆.o(≧▽≦)o.☆ (@JohnMu) June 13, 2018 Vanessa Fox responded on Twitter as follows:Yes, John - tell us more! Why put the most awesome URLs at the beginning of the file? (That can be difficult to with programmatic files generated for large sites, but also, you know that will lead to the mad dash trying to figure out how many Google considers … [Read more...] about Google Sitemaps URL Order Does Not Matter
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain why. A quick recap of hreflang first. Hreflang is an attribute which can be added to a link element in a page head, an HTTP header or an XML sitemap to indicate a geographic or linguistic preference for a URL; thus, enabling search engines to serve the correct page to searchers based on their language or location. Currently, both Google and Yandex support hreflang. Sounds great, doesn’t it? In many ways it is — but that doesn’t necessarily mean it’s always the answer. 1. Size & Scale Matter Let’s say you have a basic blog, and you want to target English speakers in the US, the UK and South Africa. You create the same content, but with slight regional variations … [Read more...] about 3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by pop-up ads, pre-roll videos and banners that obscure their view, ads and unsolicited content seem to generate more irritation than interest. While more are trying to improve marketing and ROI through targeting, that still doesn’t always solve the problem of timing (i.e., serving up the content at the right moment). The ultimate goal is not just to serve up an ad or coupon to the right person, but also to time it to the moment when that information is needed or desired. Google … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from someone else trying to ruin your plans for total global SERP domination. Those spoilsports. Of course in a normal world this is entirely fair. Competition is healthy, users deserve a choice, monopolies are bad. But this isn’t the normal world; this is the world of SEO megalomania gone unchecked, so with that in mind let’s see how a selfish greedy company can take over the first SERP using every channel or tool available. But first some caveats… There’s no guarantee that any of this will be successful. Google is trying to make the experience as beneficial to the user as possible, so plastering the SERP with links to your site … [Read more...] about How to completely dominate Google’s first page