Write guest posts. Going out of your way to write good content for other sites brings in links, traffic, brand mentions, networking, and a whole lot more benefits you can use when building up a site.Create a facebook profile. Facebook is a good hub of trust; people will check out a brand and see what they look like on Facebook to see if they’re likely to be trustworthy. If they have a dead or inactive Facebook page, or no page at all, it’s a sign of less trust.Create a Twitter account. Twitter can be excellent for fast response, for news and announcements, and for customer service. It’s perhaps one of the best social networks to use if you want to keep in touch with your audience on a reliable, immediate basis.Analyze and disavow bad links. It’s pretty easy to pull a backlink profile from a few different services and compile it. Go through it with a link audit and figure out which links are bad. Then add them to a disavow file and submit it to Google.Write an … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
Sitemap for seo
Canonicalization is important for other reasons as well. For example, https://www.example.com and https://example.com are the same page, but with different URLs. If you keep both of them active, you run the risk of Google splitting link juice or issuing duplication penalties. Google is generally smart enough not to do this for www/non-www versions of pages, but it can still come into play. It also happens with example.com/post and example.com/post&utmsource=source, etc, along with other various URL parameters. The point is, Google is sometimes smart enough to ignore these, but sometimes not, and canonicalization is important to sort things out. … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
In other blog posts, Wix has said a few other wrong things about SEO in an attempt to make their platform look better. They have claimed that the SEO Meta Description is not visible (when in fact it’s the most important part of a Google search result snippet), that social media metrics boost SEO when Google largely ignores them, and that exact match domains are universally good. Wix also recommends website content in the 25-400 word range. I can personally attest that I saw positive results changing from 1,000 to 2,000 words on average; something under 500 is virtually unpublishable in most cases. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
Any difference from the norm in search results will make a result stand out. If there’s a search results page with 9 normal snippets and one snippet with a 5-star review, which one do you think is more attractive? Well, the first one, yes, that’s a given. I mean if you had to rank them side by side. Yes, I know Google doesn’t display results side by side. Yes, even if they did, the top left would still be the best. It’s a thought experiment, geeze! The point is, those stars are an element of a unique color and are something you don’t see on every page, so they make the result stand out. All else being equal, a page with positive reviews will appear better than the same page without. … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?