Content Marketing specialists face more than their fair share of challenges; strategic analysis, ideation, content creation, optimization, distribution, and measuring performance — all of this takes time and demands extra resources. But could you work better, creating content faster and more efficiently without getting sidetracked? Of course — thanks to powerful tools that are quickly becoming essential in today’s digital age. The SEMrush Content Marketing Platform provides a wide range of solutions for developing a successful content strategy and creating content that engages your audience. In this article, I will explain how to use our Content Marketing Platform to: 1. Auditing Your Existing Content Combining Google Analytics and the Content Audit Tool Data 2. Finding Ideas for Creating New Content 3. Developing an Editorial Plan 4. Creating SEO-friendly Content Getting an Optimized Content Template Creating Optimized Text 5. … [Read more...] about How to Use SEMrush for Content Marketing
Sitemap how to create
by Alex Chris8 Comments When optimizing your website for SEO, one of your goals is to provide Google the right signals so that it can index your website better. An optimized XML sitemap is one of those signals that can lead to faster indexing and higher rankings.What is an XML Sitemap and why do you need it?In simple terms, an XML sitemap is a file that lists all important pages of your website that search engine crawlers should know about.Even if you don’t have a sitemap, they are still able to index your website but having a sitemap makes their job easier and also it gives you the opportunity to let them know about pages and parts of your website the may not discover easily.There are different kind of sitemaps, you can submit a sitemap for your posts, images and videos.When is a sitemap really important?For websites with many pages, a sitemap helps search engines discover pages that are new or updated.For websites that don’t use good internal linking practices a … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.Article stats Twitter 76 Facebook 715 Referring domains 25 Organic traffic 8314 Data from Content Explorer tool. ShareQuick links If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility.But here’s the thing: it takes time for search engines to discover (and index) new websites.This means that if you search for your two-day-old website in Google, chances are you’ll be disappointed. In fact, 9 times out of 10, you’ll find nothing.However, even a few weeks after going live, some people still won’t see their website in Google/Bing/Yahoo (which account for 98% of all US searches).If you’re reading this article (which you clearly are), you’re probably one of these people. Now, you want to know … [Read more...] about How to Submit Your Website to Search Engines (Hint: You Don’t Always Need To)
With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how to attain superior rankings in Yahoo using today's useful tools and tactics.OVERVIEW: Optimizing for Yahoo!Algorithmically Yahoo is Google's much younger sibling. I say this because many of the requirements for a successful ranking mirror Google's requirement about 4 years ago and they sum up to one distinct fact; optimize your content boldly on Yahoo and you will be rewarded. When I say "boldly" I do not mean use SPAM; by nature SPAM and optimization do not mix... they are two entirely separate concepts (black and white in fact).The following are the current generalized specifications for achieving solid rankings in Yahoo.WEB SITE OPTIMIZATIONSEO tactics have not changed a great deal over the past 10 … [Read more...] about How to Optimize for Yahoo!
There are three main components to organic search: crawling, indexing and ranking. When a search engine like Google arrives at your website, it crawls all of the links it finds. Information about what it finds is then entered into the search engine’s index, where different factors are used to determine which pages to fetch, and in what order, for a particular search query. As SEOs, we tend to focus our efforts on the ranking component, but if a search engine isn’t able to crawl and index the pages on your site, you’re not going to receive any traffic from Google. Clearly, ensuring your site is properly crawled and indexed by search engines is an important part of SEO. But how can you tell if your site is indexed properly? If you have access to Google Search Console, it tells you how many pages are contained in your XML sitemap and how many of them are indexed. Unfortunately, it doesn’t go as far as to tell you which pages aren’t indexed. This can leave you … [Read more...] about How to check which URLs have been indexed by Google using Python