Modified Transcript Hello SEMrush fans, and welcome to another episode of Weekly Wisdom, or as I like to call it, definitely not white, slightly beige board Thursdays. All I need is a cool 'tache, and I'm hot on the heels of Rand. No, Iam only kidding. When I meet new clients, I often say that SEO is just really advanced admin. The site needs to be technically strong enough for Google to use it and for customers to use it. It needs to be organized in the right way, and it needs to be recommended by other websites. So in short, tech, content, and links, which sounds really simple, right? But, what if you have had a link penalty, but also there's a bunch of 404s in your site? What if your sitemap contains non-canonical URLs, but you also have broken links? What if your all attributes are missing from 90% of pages, but descriptions are missing from 10. Working out how to manage this SEO process is really, really hard, and working out what to do first is of paramount importance. Imagine … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Managment in SEO
Sitemap in seo
Easy explanation on Sitemap in SEO and Why Sitemap is Important for SEO? Hi Guys! Welcome to Best SEO Advise. Today I want to tell you about what is sitemap and i’ll explain everything about sitemap. Let me tell you Sitemap is very Important in On page SEO. It play vital role in On page SEO as well as Off page SEO, But Most importantly in On page SEO. You know Sitemap play important role to get organic ranking. “Sitemap is a .xml file which contain every information about website like pages, post, images etc” These sitemap give all the information to search engines because whenever search engines crawlers come to the website to collect data from website, so no problem come to collect information. Let me give very Easy example which makes you to understand very easily about sitemap. Like you are an HR in an company and your boss order you collect all employees data. Now Guess you have 50 employees with 50 cabins in your company and … [Read more...] about Know What is Sitemap for SEO and Why Sitemap is Important for SEO?
I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that could potentially set SEO back at least at decade, in my opinion. In the article, he apologized to his audience of budding SEOs for having ever told them to do what’s right for their users. In fact, he called putting your users first, “utterly false and tragically misleading.” If you listen to this advice, your SEO will be fatally flawed from the get-go. Here’s why I feel that the advice, thoughts and recommendations in that article could have set SEO back many years. It can all be summed up in a simple piece of SEO logic that goes like this: The goal of SEO is to bring targeted search engine visitors to your website and ideally convert them to take some action. The goal of the searcher is have their problems solved, needs filled, or questions answered. The goal of the search engine is to show the best, most relevant website … [Read more...] about Is Choosing Search Engines Over Users A Fatal Flaw In SEO?
In SEO, the small stuff truly matters, and consistency is especially powerful. At the enterprise level things like page titles, internal links and duplicate content may seem almost trivial compared to the overall complexity of the site. But they are hugely important, and when well-optimized in sum can literally make or break a site’s SEO potential. I have been fairly vocal about the importance of looking beyond the basics of SEO to creating Big Ideas that scale well for both users and search engines. I have spoken and written repeatedly about why SEO at the 101 level (and beyond, actually) needs to be worked into the very fabric of a company. It is not nearly as effective as an outside force, making recommendations and working with teams who then implement (or don’t) the work. Yes, this is a fact of the SEO workflow and our daily reality (and it doesn’t have to be a problem). But marketing generally, and SEO specifically, works so much more effectively when … [Read more...] about Consistency Is King In SEO
In the early days of search engines, I wasn’t much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites. XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster. For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda. Content Syndication, Duplicate Content & Panda It’s not uncommon for publishers to syndicate their content on other websites. Further, it’s also not uncommon for publishers to have their site’s content “curated” by other websites without a formal syndication agreement. Unfortunately, the definition of content curation is fuzzy at best. In a quick Google search for a recent Search Engine Land article, I found over 47 copies of the article on other sites. … [Read more...] about The Importance Of XML Sitemaps In The Age Of Panda