Modified Transcript Hello SEMrush fans, and welcome to another episode of Weekly Wisdom, or as I like to call it, definitely not white, slightly beige board Thursdays. All I need is a cool 'tache, and I'm hot on the heels of Rand. No, I am only kidding. When I meet new clients, I often say that SEO is just really advanced admin. The site needs to be technically strong enough for Google to use it and for customers to use it. It needs to be organized in the right way, and it needs to be recommended by other websites. So in short, tech, content, and links, which sounds really simple, right? But, what if you have had a link penalty, but also there's a bunch of 404s in your site? What if your sitemap contains non-canonical URLs, but you also have broken links? What if your all attributes are missing from 90% of pages, but descriptions are missing from 10. Working out how to manage this SEO process is really, really hard, and working out what to do first is of paramount importance. Imagine … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Management in SEO
Sitemap in seo
For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no need to question nowadays the need to blend UX with SEO when building a website, as none of these two can stand on its own. User Experience (UX) focuses on target groups of people and usually bases decisions on their design preferences, as well as the industry’s trends, while SEO tends to focus more on the actual site and its data, in order to increase the content’s visibility in search engines. However, there is a spot that these two meet… Make pages primarily for users, not for search engines. And this is only a reminder on why SEO cannot work in isolation from other factors that affect a site’s performance, especially when the focus of the old days on keyword-stuffed topics is long gone. Here are five points that remind us how UX can blend with … [Read more...] about Five ways UX blends with SEO to improve a site’s performance
The focus on keyword SEO is dying quickly, as we’re witnessing the resurgence of long-tail keywords. The use of keywords in SEO once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords. Fortunately, those black hat practices have mostly died off, but there are still many search marketers who hold keyword placement and keyword relevancy in high regard. It’s true that looking at your keyword rankings can still give you some indication of the health of your campaign, but the relationship between keywords and SEO success has become much more complex, and there are too many other onsite optimization considerations to ignore. To illustrate the dwindling significance of individual keywords, I’ve put together this analysis of onsite optimization factors that matter far more than keyword … [Read more...] about Are keywords still relevant to SEO?
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Performing an audit for audit’s sake is a waste of time. Audit strategy Before anything else, you need to … [Read more...] about SEO audit: a complete guide to the basics