If you have an old, established site, chances are you’ve done something in the last few years that is no longer effective or, potentially, detrimental to your SEO. It might be anything from a too-high keyword density, too much focus on links from poor sources, unfortunate uses of code that has accrued a penalty, duplicate content; the sky is the limit.The typical advice is to make the changes necessary to comply with modern Google standards. That’s all well and good, but once you’ve made the changes, you still don’t see their effects. You run a few experimental searches and, sure enough, Google still has your removed pages indexed and your old content cached. How long does it take for your changes to propagate through the index and you can be free of their shadow?Reindex TimingUnfortunately, there’s no one clear answer to this question. When you make changes to your site, you’re at the mercy of the Google crawlers to discover those changes and make … [Read more...] about How Long Does It Take for Google to Reindex a Site?
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Google announced a series of updates are coming to Search Console in the next couple of months.Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console.Here’s an overview of all the changes that are on the way.New Features in Search ConsoleGoogle says the following new features will be fully implemented in Search Console toward the end of March.Crawl Errors in Index Coverage ReportIn an effort to make the list of crawl errors in Search Console more actionable, Google is shifting the focus toward issues and patterns used for site indexing.With crawl errors being moved to the Index Coverage report, Google believes sites owners will be able to find and fix issues much faster.Sitemaps Data in Index Coverage ReportThe Index Coverage report will also be the new home for sitemaps data. Google says this will make it easier to focus on URLs that site owners care about.Users will be able to track URLs submitted in sitemap … [Read more...] about 5 New Features Coming to Google Search Console (and 7 That Are Getting Removed)
This month was a pretty quiet month in terms of major things, mostly because it was the summer. But we did see some algorithm movement with the Google search rankings. Google did confirm that Panda changed but won't share the number of algorithms they use. Things are looking good for the mobile first index, and Gary Illyes suggests you build a comparison tool. AMP seems to now be powering featured snippet results in mobile. Google confirmed once again more data is coming to the google Search Console reports. Forbes, Entrepreneur, Inc.com and others now nofollow some external links. Google's question and answer feature web live in the mobile results. Google is actually testing website mentions in the local pack, which is very revealing. Oh, and we can't forget Google changing the first click free program soon.The ongoing WebmasterWorld thread has the normal chatter going on now. There may be early signs of an update, but I am watching it. If you missed the last recap, you can … [Read more...] about September 2017 Google Webmaster Report
Sooner or later it will happen to you, if it hasn’t already. You need, for some reason or another, to remove a page from your site. Maybe it’s a page that no longer works with a new site layout. Maybe it’s a piece of outdated content you want removed rather than updated. No matter the reason, you’ll quickly discover that deleting the page from your site is only the beginning. Google still shows it in search results, but you want it removed. After all, traffic finding a broken page is no good.Why Google Keeps ContentThink about the situation from Google’s perspective. If a user performs a search, they want results. Having nothing to give them is a serious failure on the part of the search engine. On the other hand, finding a page that no longer exists is useful. It shows that the search engine can find that content, and it’s not its fault that the content no longer exists. Additionally, users can used cached versions of the page or pull the URL for … [Read more...] about Why Is Google Still Indexing My Deleted Pages?
Don’t be fooled by Google’s clever April Fools’ joke, disguised as a new Search Console feature.Over the weekend Google announced on Twitter that a new “Recrawl” button had been added to Search Console.Technically, that was true. However, if you were to actually test the button, you’d quickly find out Google just punked the SEO community.For normal crawling and indexing, just use a sitemap file. To submit individual URLs, use Fetch as Google. But if you just want to click "↻ recrawl," we're never gonna let you down.https://t.co/uoaCWUIrap ⬅️ pic.twitter.com/OyyDZJ5z8V— Google Webmasters (@googlewmc) March 31, 2018Google even left a clue in its tweet saying “we’re never gonna let you down.” Those are lyrics from Rick Astley’s song Never Gonna Give You Up.That’s exactly where you’d end up if you clicked the “Recrawl” button— watching the YouTube video of Astley’s … [Read more...] about Google Fools SEOs With Fake Recrawl Feature in Search Console