There are a lot of different “optimize your SEO” articles on the web, with 5, 10, 15 or so steps on them. That’s fine, that’s good, though a lot of them end up repeating the same tips over and over. I decided to do everyone one better and show off just how many options you have for improving your SEO. I’m not going into detail with them, but rather I’ll link to various more expansive guides you can check and follow. I’m sure pretty much everyone can find something they can do to their site for added benefit.Major ChangesThis first section is the smallest, because these changes are all very major undertakings that have the potential to backfire of you make a mistake while implementing them. However, the boost they can have to SEO is quite significant, so if you’re able to make one of these changes, go for it. Just take the time to research how to do it right first.Migrate to SSL. Full site security is a search ranking factor, but … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
Years and years ago, it was fairly common to see different sites have their blogs in different formats. Some uses subdomains, blog.example.com, and other subdomains for other subsections of their site. They could have the blog, and shop.example.com for a store, and so on. Other sites used subfolders the same way.These das, it’s relatively rare to see subdomains used for much of anything. They still exist, largely on older sites that have decided to go all-in rather than make a costly migration, but most new sites are set up to use subfolders instead. You’re a lot more likely to see example.com/blog today, particularly since that’s the default behavior for many blog CMS systems, including WordPress.Maybe you’re an older blog, or you’re a newer blog that decided to use a subdomain for stylistic reasons, and you’ve decided to change. Regardless of your reason for making the change, you need to make sure you’re minimizing the risks of such a … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
Wix.com is one of many website builders, along with others like SquareSpace, Weebly, IM Creator, and blogging platforms like Tumblr and WordPress.com. All of these businesses use some kind of back-end setup with a collection of plugins or a certain range of allowable custom code, which lets you create a website from scratch.The idea behind these services is fine. Allowing people to make their own websites without needing to learn how to develop them from scratch, and without the cost of their own hosting, is a good business model.The question is, is a Wix site usable for a real business? It all comes down to SEO. If the SEO hit from using Wix is so large that it becomes an insurmountable obstacle to growth, you obviously don’t want to use it. Let’s look at the details, shall we?A View From InsideIn order to write this article – since I’ve never grown a Wix site of my own – I’ve taken to looking at other blog posts written on the subject and analyzing … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Google is doing a much better job of communicating with the search community of late.Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search.Saying that, I’ve done some digging and there are a number of techniques that Google doesn’t officially support but are still effective – at least to some extent.As a disclaimer (and to clear my conscience should you decide to implement anything in this post): these tactics aren’t guaranteed to work but have been found to work at least partially.What Does Google Unofficially Support?1. Noindex Directives in Robots.Txt FileMeta noindex tags applied at the page-level are a tried and trusted staple of keeping pages out of search engine indexes. However, Google also respects most robots directives within a robots.txt file, including … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it. It has the big blue title bar, and the green URL underneath it. Then, instead of going directly into date-and-snippet, you get another line in light gray. You’ll see some stars, 1-5, in yellow and gray. You’ll see the word “rating” and the numerical or percentage rating, followed by the number of votes if available. Only then, beneath that line, do you get to see the date of publication of the post and the snippet for the post.Many people, particularly those who don’t quite understand Google or how the search results metadata works, figure it’s a mystery. How do those stars show up? Who knows! It seems more relevant to things like restaurants and products than it does for blog posts anyway, so unless you have just the right kind of … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?