Canonicalization is important for other reasons as well. For example, https://www.example.com and https://example.com are the same page, but with different URLs. If you keep both of them active, you run the risk of Google splitting link juice or issuing duplication penalties. Google is generally smart enough not to do this for www/non-www versions of pages, but it can still come into play. It also happens with example.com/post and example.com/post&utmsource=source, etc, along with other various URL parameters. The point is, Google is sometimes smart enough to ignore these, but sometimes not, and canonicalization is important to sort things out. … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
In other blog posts, Wix has said a few other wrong things about SEO in an attempt to make their platform look better. They have claimed that the SEO Meta Description is not visible (when in fact it’s the most important part of a Google search result snippet), that social media metrics boost SEO when Google largely ignores them, and that exact match domains are universally good. Wix also recommends website content in the 25-400 word range. I can personally attest that I saw positive results changing from 1,000 to 2,000 words on average; something under 500 is virtually unpublishable in most cases. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
Your Review. This is a one-vote star rating, typically when the content you are publishing is a review of some product or service. If you’re reviewing something and want to give it a star rating, you can use this system to showcase your star rating in the rich snippet in Google’s search results page.A Review Of You. You can implement a plugin to allow your readers and visitors to rate your content on a scale of 1 to 5 stars. You can then structure this data such that the star review can be shown in the rich snippet. This can help you in the search results as people choose to click on a highly-rated piece of content over one with no ratings.Once you have determined the kind of review you want to implement, you have to actually implement it. You need the review data to be publicly visible, or else Google will not be able to pull that data for your snippet. There’s no way to hide it in the meta data without it being regular data as well. … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?