Write guest posts. Going out of your way to write good content for other sites brings in links, traffic, brand mentions, networking, and a whole lot more benefits you can use when building up a site.Create a facebook profile. Facebook is a good hub of trust; people will check out a brand and see what they look like on Facebook to see if they’re likely to be trustworthy. If they have a dead or inactive Facebook page, or no page at all, it’s a sign of less trust.Create a Twitter account. Twitter can be excellent for fast response, for news and announcements, and for customer service. It’s perhaps one of the best social networks to use if you want to keep in touch with your audience on a reliable, immediate basis.Analyze and disavow bad links. It’s pretty easy to pull a backlink profile from a few different services and compile it. Go through it with a link audit and figure out which links are bad. Then add them to a disavow file and submit it to Google.Write an … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
If you don’t take steps to tell Google that it was a migration and not a deletion or duplication, you’re going to be hammered in your search ranking. If you move your blog and don’t remove the old blog, you suddenly have hundreds or thousands of instances of duplicate content, destroying your rank. If you move the blog and remove the old version without proper safeguards, a ton of content disappeared and you lose your ranking until Google figures out what happened. … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
Wix also ignores some common best practices in favor of simple tips for novice website creators. For example, they have said you should be using the Meta Keywords section, which has been deprecated for years and is as liable to hurt you as help. They’ve also encouraged using keywords in link anchors, without mentioning that using too many keywords can hurt your SEO. Sure, “use keywords in links” is good advice when you know absolutely nothing, but if it’s construed as “always use keywords in links” you end up with over-optimization penalties. In other locations, Wix has recommended using as many keywords as possible, which is likely to lead to keyword stuffing. Troublingly, Wix also recommends that people trade products in exchange for links, which is explicitly called out as a technique not to use by Google. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
This comes to one crucial element of rich snippets. Rich snippets are a privilege, not a right. You can put the relevant data on your site, but if your content falls flat, you’ve been using spam techniques, you’re blogging about verboten content, or you’ve violated some other Google policy, you will not be given rich snippets in the search results. Additionally, if you have rich snippets already and you take an action that causes a violation of Google policies, or perhaps leads to a manual penalty, Google can and will take away the rich snippets until you’ve fixed the problem. In some cases, they may even take away the privilege permanently, even if you fix the issue. … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?