So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
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Most people assume that the larger the brand, the better the rankings. However, that is not always the case, particularly for non-branded search queries and keywords. Since each geographical market may cater to a different demographic, it can also be difficult to streamline your individualized online marketing campaigns, especially when you’re working with a large number of locations. For the past four years, I’ve worked for a company called BodyLogicMD – a national network of physician-owned franchises that specialize in bioidentical hormone replacement therapy (BHRT). Currently, the network consists of nearly 60 physicians and over 50 locations across the U.S. In this post I’d like to share with you some of the things I’ve learned along the way and offer some actionable tips to help businesses maximize search visibility for each market they serve. First, a Few Reasons Why Local SEO Matters: Google (and other search engines) factor in location data when … [Read more...] about How to Optimize Your Website to Rank For Multiple Locations
Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an overarching theme when it comes to making anything effectively online, content marketing is not different. Getting to know your audience is at the heart of content marketing, but it gets much more complex when you start researching and creating the types of content they want to hear and releasing it when they want to hear it. Writing for search engines means literally formatting your content in a way that allows search engines to read and index it. Optimizing your content for search engines will also be appreciated by readers, since SEO techniques can support user experience and navigation. Combining the thoughtful and … [Read more...] about 10 Steps to Effective Website Content and Copy
I just had to audit one of my websites, and while it was a long and painful process (as always), I’ve discovered and fixed many problems I didn’t know existed. There are a number of reasons why you might want to audit the SEO health of your own site. Maybe you own the site and you haven’t checked in a while, and you’re looking for a DIY solution rather than an expensive external audit. Maybe you just bought the website and you want to make sure everything is in order before you proceed with your plans. Maybe you’re the third-party auditor and you’ve been contracted to check on the health of a client site. No matter the reason, there will be a lot of factors to check, and you have to be comprehensive. Missing one factor can be a hit to SEO moving forward, and an old, lingering problem can compound if left alone. Here’s what to check, and how to check it. Author Note: This is all about SEO on your own site. For off-site SEO or competitive … [Read more...] about A Guide to Auditing a Website’s Onsite SEO Health
This article was updated 11/2016 to reflect changes in the industry. Due to the fast paced nature of the web, a site redesign is an important part of the optimizing your site and creating a better user experience. Best practices today may not be viewed as best practices tomorrow. You don’t want to appear outdated, so once every 2-3 years you should launch a new website design or move to a new domain. But launching a new website is one of the biggest updates you can make online. To avoid SEO disaster, you need to invest in planning before you go live and perform tests at each level to minimize problems when you launch. The following launch guidelines have been separated into the four categories: Launch Checklist Before the Launch During the Launch After the Launch New Website Launch Checklist To get started, I’ve created a Launch Checklist so you can monitor the website launch process. This checklist should be kept up to date throughout the entire move and you can even … [Read more...] about The Complete Guide to Launching a New Website