In my first weeks at Atlassian, I was seeking for a quick-win to get a stronger foothold within the company and evangelize SEO. So, I audited our main site and noticed it didn’t have an XML sitemap. What an easy win! I went to the devs and asked them to activate it in the CMS. To my surprise, they told me that it wasn’t possible; I was baffled. After some thinking, I remembered that Screaming Frog had an XML sitemap function, so I scraped the site and uploaded the crawl as an XML sitemap. Google ate it within a few seconds, and we saw a noticeable impact on our traffic in the following days. The moral of the story is that XML sitemaps are important and sometimes underrated. What XML Sitemaps Are and Why You Need to Have One XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. Google states on its help center page: A sitemap tells the crawler which files you think are important in your site, and also … [Read more...] about The Best XML Sitemap Tools, Tips, and Tricks
Sitemap xml importance
Jul 11, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive So, you’ve got your domain, your website, and have populated it with several pages. Now, you need a sitemap – but what is a sitemap? How do you create one? If you’ve never heard of a sitemap or are unsure of how to get started, researching sitemaps can be rough and frustrating. It’s best to take it slow and don’t rush your learning or your process; this will help you do things right and stay well-organized. Take your time to read every help article and step-by-step instruction thoroughly to soak up all the information.What Is a Sitemap?The basics of a sitemap are simple: it’s a list of all the pages on a website depicted by the extensible markup language (XML), which displays the information on the site. These lists of pages aid in search engine optimization (SEO) and are a requirement for some search engines in order to add your URL to their database.These sitemaps may … [Read more...] about Important Steps for Creating Your Sitemap
by Alex Chris8 Comments When optimizing your website for SEO, one of your goals is to provide Google the right signals so that it can index your website better. An optimized XML sitemap is one of those signals that can lead to faster indexing and higher rankings.What is an XML Sitemap and why do you need it?In simple terms, an XML sitemap is a file that lists all important pages of your website that search engine crawlers should know about.Even if you don’t have a sitemap, they are still able to index your website but having a sitemap makes their job easier and also it gives you the opportunity to let them know about pages and parts of your website the may not discover easily.There are different kind of sitemaps, you can submit a sitemap for your posts, images and videos.When is a sitemap really important?For websites with many pages, a sitemap helps search engines discover pages that are new or updated.For websites that don’t use good internal linking practices a … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
In the early days of search engines, I wasn’t much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites. XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster. For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda. Content Syndication, Duplicate Content & Panda It’s not uncommon for publishers to syndicate their content on other websites. Further, it’s also not uncommon for publishers to have their site’s content “curated” by other websites without a formal syndication agreement. Unfortunately, the definition of content curation is fuzzy at best. In a quick Google search for a recent Search Engine Land article, I found over 47 copies of the article on other sites. … [Read more...] about The Importance Of XML Sitemaps In The Age Of Panda
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?