Include in your sitemap the pages (and that includes posts as well), that are important for your website. These are the pages that have high quality content and are more likely to bring organic traffic to your website.Exclude pages that have duplicate content. For WordPress websites good candidates are archive pages, tag pages and author pages.Exclude pages with ‘thin content’. When it comes to optimizing a website for search engines, you don’t want to submit in their index pages that are of low quality. It’s not a numbers game, meaning that it’s not a matter of how many pages you have in the index but how many ‘good’ pages are in the index.A good way to separate your ‘good pages’ from the ones that you don’t want to include in your sitemap is to either ‘no-index’ the pages or add them to a category and exclude the particular category (and pages) from the sitemap file. … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Sitemap xml validator
I have a new site map for a subdirectory. Does it matter if I tell Search Console the file is in the root of the subdirectory or in the root of the entire domain? Also, how long does it usually take for Google to crawl it? It's been a few days now, and I thought Google was faster.If you have a site map file and it's in a subdirectory, then, by default, that site map file would only be valid for URLs that are in that subdirectory as well. … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
I recently accepted a new job. Still in-house, but with a big name company. Months ago when I was considering the opportunity, I asked someone I trusted, and who I knew had experience, if he thought the position was good and worth pursuing. His only warning came that the company, being large, sometimes took longer to get things done than smaller companies. This advice floated back through my addled brain last week when I was stressing about the length of time it was taking to get an offer letter. His advice allowed me to see things from another, more experienced, angle, which was just what I needed at the time. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote). … [Read more...] about 21 Best FREE SEO Tools for On-Page Optimization
5. Keyword Eye (Free for 10 keyword searches per day): Keyword Eye is a tool for brainstorming keywords for PPC and SEO. Enter a keyword and the tool will send back keyword suggestions. The keyword size will reflect the monthly search volume and the color will indicate how competitive the keyword is. You can find additional data and visualizations in different tabs of a report and a contextual keyword right-click menu which opens up more on-site and external insight/research possibilities. Here’s what the tool can do for you: … [Read more...] about Top 25 Free SEO Tools for On-Page Optimization