Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin. I left it out because after reviewing the Black Hat World thread in detail, it appeared the general consensus from that community that the bug with the Yoast plugin was NOT related to this Google update because (a) many who were hit didn't have the Yoast plugin and (b) those that did have the plugin didn't strongly believe it was related. There were some that felt their hit was solely related to the plugin but based on A and B, I really felt it was unrelated.What was the bug? Well, Joost de Valk documented it on May 30th. From what I understand, the bug in the plugin did not automatically forward attachments to their original source, which may result in confusing Google but at the same time, from how I understand Google works, Google wouldn't just drop tons of … [Read more...] about The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The Periodic Table of SEO Success Factors: 2017 edition now releasedJun 12, 2017 by Danny Sullivan Mobile, direct answers & site speed factors gain greater weight. Gboard for Android gets new ways to search for emojis & phrase suggestionsJun 12, 2017 by Amy Gesenhues The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions. Bing Ads rolls out expanded device targeting globally, supports mobile-only campaignsJun 12, 2017 by Ginny Marvin The update brings Bing Ads in line with Google AdWords device bidding. Google News spammed with drug spam, dating sites & moreJun 12, 2017 by Barry Schwartz Beware: The Google News health section is now filled with a lot of hacked content and spam. Google Posts for small businesses moves to Google My BusinessJun 9, 2017 by Barry Schwartz Google has moved the … [Read more...] about SearchCap: SEO success factors, Google News spam, Bing Ads device bidding
Jun 15, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT). Google Search Console is a free webmaster console that generates a wealth of information about your website and its visitors. It lets you track metrics such as the number of site visitors, where they came from, what devices they’re using, and what pages they like the most. It also makes it easy to detect and repair issues with your site, submit a sitemap to Google, and more. If Google Search Console sounds like a tool that could benefit you, set up an account with the following steps. Start a Google Account First, if you don’t have a Google account, you’ll need … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
This video is part of our Weekly Wisdom series which features experts on a variety of topics. Modified Transcript Hi guys, it's Ross here from Type A Media, welcome to another Weekly Wisdom video. Type A Media are known for our four day work weeks, and the way we can get away with that is by cutting out all the fat from our daily processes. So in this Weekly Wisdom video, I am going to go through ways I can save a second here, a minute here, an hour here. With some of these tips and hacks, as well as some tools that we used to kind of cut the fat and get straight to the point — so we can get the data in and analyze it, and more importantly, get it live on our client's site so we can start ranking them. So without further ado, let's get into it. One of the things I find that people spend a lot of time on is finding all the URLs that ever existed for their website. Now typically they may crawl the site to find what is on there and maybe look at the XML site map. They may be … [Read more...] about Weekly Wisdom with Ross Tavendale: Time-Saving SEO Hacks
Last June 2018, at the SMX Advanced conference in Seattle, I announced that over the next 18 months my team will focus on improving our crawler Bingbot.Let me take the opportunity of this post to share our progress and learnings on this journey.Why Optimize Crawling?First things first, let me explain why search engines must crawl the web and the challenges they are facing.Bing’s crawler, Bingbot is a key component of the Bing platform. Bingbot’s main function is to:Download webpages to get the latest content and discover new links from existing known links.Verify that web documents already indexed are still valid, not dead links, helping to keep the Bing index comprehensive and fresh to answer customer queries with relevant results.For example, Bing customers searching for the latest space rocket launch can search and find new relevant webpages only seconds after this rocket launch. To be able to link to these new URLs, we have to discover, select, crawl, process, and then … [Read more...] about Why & How Bing Plans to Improve Its Crawler, Bingbot