In the early days of search engines, I wasn’t much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites. XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster. For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda. Content Syndication, Duplicate Content & Panda It’s not uncommon for publishers to syndicate their content on other websites. Further, it’s also not uncommon for publishers to have their site’s content “curated” by other websites without a formal syndication agreement. Unfortunately, the definition of content curation is fuzzy at best. In a quick Google search for a recent Search Engine Land article, I found over 47 copies of the article on other sites. … [Read more...] about The Importance Of XML Sitemaps In The Age Of Panda
Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […] Optmyzr Launches Bid Management Solution For Google Shopping Campaigns Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for […] Keylime Toolbox And Moz Analytics Debut “Not … [Read more...] about Google My Business, Bing Sitemaps & Not Provided Reporting
After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. This is a much better way of implementing it than telling webmasters to add hundreds of lines of code to their pages while simultaneously telling them to reduce lines of code. Help For Multiple Language Countries There are countries like Canada, Switzerland and Belgium that have multiple national languages and/or large populations that speak different languages resulting in companies creating specific language versions for these markets. Previously, we had no way to set both a country and languages since Webmaster tool’s Geographical Settings were for countries only. For example, Switzerland we could only tell Google that the German, French and Italian versions of the site were all … [Read more...] about How To Implement The hreflang Element Using XML Sitemaps
In multinational SEO, you’re often focussed on big picture changes which will give an appreciable ranking or direct traffic return for your work. Resolving indexing or duplication issues are usually top of the list when working with a new domain, but how can you achieve the same level of performance once the obvious SEO wins are in place? Please step forward, often overlooked rich snippets. Google’s promotion of semantic data has a long history, and they often prioritise new schemas before they have general uptake on the web. The Schema.org agreement with Yahoo! & Bing is the most recent example of that, and is firmly in the tradition of the Sitemaps.org agreement from 2006. What’s The Competitive Advantage Of These Tools? Well, we know that SERP clickthrough rates for organic results are exponentially weighted towards the top three positions from AOL’s historic blunder which revealed click data for their – Google supplied – search results in … [Read more...] about How To Maximise SERP CTRs With Google Sitemaps & Schemas
Since Google launched XML Sitemaps back in 2005, they’ve added specialized formats to enable site owners to submit content other than web pages. Until now, site owners have had to create separate Sitemaps for each content type: That’s now changed. You can now create a single XML Sitemap that contains any combination of these content types. The Google Webmaster Central blog post doesn’t mention News Sitemaps, so presumably news content can’t be mixed with the other types. Great news for site owners? Possibly. It may be easier to create and maintain a single Sitemap in some cases, but the lowest overhead way to create and maintain Sitemaps generally is via a script that creates and updates the file automatically. And it might be easier to keep track of things separately. Indexing metrics Certainly, from a metrics perspective, it may make sense to keep content types separated. When you submit an XML Sitemap to Google Webmaster Tools, you can see a report of the … [Read more...] about Is the Sitemaps Alliance Over?