Add a sitemap. It’s really easy to make a sitemap. You can use any of a number of different web tools and plugins to map out your site in a place you can then…Submit your sitemap to Google. When Google knows where your sitemap is, it’s easier for them to index new content when it shows up. All they have to do is see what’s new on the map.Add a site search. A site search is easy to add to your site and it helps people find content they either know you have and can’t find, or hope you have.Add a favicon. A favicon isn’t a huge deal, but it’s a minor element of trust and investment in your site, so people like to see it.Add contact pages. A page full of contact information helps Google trust your site. It, along with the next couple tips, are informational pages that are useful to your users and valuable to Google.Add about pages. An “about us” page can be merged with a contact page, or you can make it separate. Tell your story, tell … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
If you don’t take steps to tell Google that it was a migration and not a deletion or duplication, you’re going to be hammered in your search ranking. If you move your blog and don’t remove the old blog, you suddenly have hundreds or thousands of instances of duplicate content, destroying your rank. If you move the blog and remove the old version without proper safeguards, a ton of content disappeared and you lose your ranking until Google figures out what happened. … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
Wix also ignores some common best practices in favor of simple tips for novice website creators. For example, they have said you should be using the Meta Keywords section, which has been deprecated for years and is as liable to hurt you as help. They’ve also encouraged using keywords in link anchors, without mentioning that using too many keywords can hurt your SEO. Sure, “use keywords in links” is good advice when you know absolutely nothing, but if it’s construed as “always use keywords in links” you end up with over-optimization penalties. In other locations, Wix has recommended using as many keywords as possible, which is likely to lead to keyword stuffing. Troublingly, Wix also recommends that people trade products in exchange for links, which is explicitly called out as a technique not to use by Google. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
Your Review. This is a one-vote star rating, typically when the content you are publishing is a review of some product or service. If you’re reviewing something and want to give it a star rating, you can use this system to showcase your star rating in the rich snippet in Google’s search results page.A Review Of You. You can implement a plugin to allow your readers and visitors to rate your content on a scale of 1 to 5 stars. You can then structure this data such that the star review can be shown in the rich snippet. This can help you in the search results as people choose to click on a highly-rated piece of content over one with no ratings.Once you have determined the kind of review you want to implement, you have to actually implement it. You need the review data to be publicly visible, or else Google will not be able to pull that data for your snippet. There’s no way to hide it in the meta data without it being regular data as well. … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?