Add a sitemap. It’s really easy to make a sitemap. You can use any of a number of different web tools and plugins to map out your site in a place you can then…Submit your sitemap to Google. When Google knows where your sitemap is, it’s easier for them to index new content when it shows up. All they have to do is see what’s new on the map.Add a site search. A site search is easy to add to your site and it helps people find content they either know you have and can’t find, or hope you have.Add a favicon. A favicon isn’t a huge deal, but it’s a minor element of trust and investment in your site, so people like to see it.Add contact pages. A page full of contact information helps Google trust your site. It, along with the next couple tips, are informational pages that are useful to your users and valuable to Google.Add about pages. An “about us” page can be merged with a contact page, or you can make it separate. Tell your story, tell … [Read more...] about 50 SEO Tweaks You Can Make to Increase Your Rankings
When you migrate from one URL to another, be it a change in domain, a change from subdomain to subfolder, a change in URL structure, or anything else, you risk your old URLs disappearing. If suddenly your entire blog disappeared, you can bet your site would lose a ton of search ranking. After all, the main point of a blog is to rank your site in a bunch of different queries, to get more people coming in when they’re looking for relevant information. … [Read more...] about SEO-Friendly Ways to Move a Blog From a Sub-Domain to a Folder
Wix also ignores some common best practices in favor of simple tips for novice website creators. For example, they have said you should be using the Meta Keywords section, which has been deprecated for years and is as liable to hurt you as help. They’ve also encouraged using keywords in link anchors, without mentioning that using too many keywords can hurt your SEO. Sure, “use keywords in links” is good advice when you know absolutely nothing, but if it’s construed as “always use keywords in links” you end up with over-optimization penalties. In other locations, Wix has recommended using as many keywords as possible, which is likely to lead to keyword stuffing. Troublingly, Wix also recommends that people trade products in exchange for links, which is explicitly called out as a technique not to use by Google. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
Any difference from the norm in search results will make a result stand out. If there’s a search results page with 9 normal snippets and one snippet with a 5-star review, which one do you think is more attractive? Well, the first one, yes, that’s a given. I mean if you had to rank them side by side. Yes, I know Google doesn’t display results side by side. Yes, even if they did, the top left would still be the best. It’s a thought experiment, geeze! The point is, those stars are an element of a unique color and are something you don’t see on every page, so they make the result stand out. All else being equal, a page with positive reviews will appear better than the same page without. … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?