Many could argue that if you are trying “attract more followers” they would want to do so on Google+ itself. Why show social network ads in search? Why show them for your Google+ page in maps? This is a hard stance that Google+ took throughout 2012. But the thing is, social ads work. There simply isn’t a better place for admins to try and grow fans with ads than from targeted ads in the social network. … [Read more...] about Is Google Using AdWords Express Budgets To Promote Google+?
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Site speed isn’t a problem that’s going to go away. As time goes by, the technology improves – AMP and HTTP/2 are just the latest steps on the road to real-time loading. 5G is on the horizon, and customers are only going to become less patient with slow-loading pages. … [Read more...] about Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .Marcus Tober. … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
Rank Domain Gain of SEO Visibility absolute Gain of SEO Visibility in % Industry 1 youtube.com 1890062 8% Media&Events 2 merriam-webster.com 1530828 43% Encyclopedia 3 wikia.com 1499434 60% Encyclopedia 4 dictionary.com 1461674 37% Encyclopedia 5 wiktionary.org 1402039 77% Encyclopedia 6 thebalance.com 1242337 new Media&Events 7 britannica.com 1178391 122% Encyclopedia 8 thesaurus.com 1128342 121% Encyclopedia 9 genius.com 1017911 162% Other 10 imdb.com 938491 11% Media&Events 11 usnews.com 934378 122% Media&Events 12 glassdoor.com 833539 101% Jobs 13 thespruce.com 789330 new Media&Events 14 netflix.com 641224 298% Media&Events 15 tripadvisor.com 537854 25% Other 16 softonic.com 529229 75% Other 17 collinsdictionary.com 506015 466% Encyclopedia 18 cambridge.org 497174 59% Other 19 ebates.com 494899 1191% Shopping 20 thoughtco.com 474379 new Media&Events 21 tvtropes.org 472487 176% Encyclopedia 22 theguardian.com … [Read more...] about The Story of 2017: Google Winners & Losers
8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics