Street View has raised all sorts of privacy concerns and people have taken great glee at pointing out people captured going into strip clubs, peeing in public, or doing various private activities. In this example, one of the traditionally photo-shy superheroes, the Green Lantern, is the one caught by the roving camera eye, looking out a shop window in Boston: … [Read more...] about 20 Awesome Images Found In Google Maps
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There’s actually evidence that Googlers follow some of the developments within underground guerilla marketing movements such as that of the Billboard Liberation Front, and have particularly paid attention to the tactics of confrontationalist artists who invasively inject promotional messages into environments. For instance, about a year after I reported on artists using laser pointers to draw digital graffitti projected onto the sides of buildings, Google set up a similar system at their Google Dance 2008 as a party entertainment, allowing visitors to draw messages on the side of one of their buildings: … [Read more...] about Six Odd Tactics For Getting Ads Into Google Maps
But the app is in other ways a step backward from the familiar Google app. For instance, while Apple’s maps feature a 3-D “Flyover” view of some central cities, they lack Google’s very useful ground-level photographic street views. And they also lack public-transit routing. Apple will instead link you to third-party transit apps. Also, while I found Apple’s maps accurate, they tend to default to a more zoomed-in view than Google’s, making them look emptier until you zoom out. … [Read more...] about YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next?
For address-less businesses, it’s still possible to appear in Google Maps with the floating circle “pinpoint.” The display may not be ideal for you (if the mouse-overs are inconsistent), and the lack of a listings column likely reduces your visibility. So, make sure your icon is located at least within the clump of where most businesses appear for your area — or, consider establishing a brick-and-mortar location. It’s a step backward in technology to do such a thing just to have a chance to appear prominently in Google local search, but this is our reality. (See also 5 Ways To Rank Outside of Your Physical Location in Google Places) For all local businesses, rankings are becoming even more important! Familiarize yourself with how to rank in Google Maps, and consider whether you need to step up your game to compete more effectively in this arena. Focus on ways to get more positive reviews, since this could increase your chances of ranking in the new … [Read more...] about New Google Maps UI Calls For Shifts In SEO Tactics
Street View and interior business photography are accessible from the info window, without the need to drag and drop or place the awkward “little man” on the map. By opening Street View or other imagery associated with the listing, you’re taken into an immersive experience, with some imagery drawn from Google Earth. … [Read more...] about Exploring The New More Dynamic, More Social Google Maps