Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page.This topic came up in a recent Google Webmaster Central hangout, where an e-commerce store owner asked about the best way to structure their site.This was the question from the store owner:“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.”In Mueller’s response, he stated that the number of slashes in a URL does not matter.What does matter is how many clicks it takes to get to a page from the home page.If it takes one click to get to a page from the home page, then Google would consider … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
Size does matter clutch
share tweet share pin it e-mail share Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the change from those who read the Sunday edition of the New York Times from start to finish to those who gather information from Instagram, Facebook or TechCrunch. In today‘s Unwrapping the Secrets of SEO, we look at why mobile-first matters (and why it doesn’t). There’s lots to think about as Google prepares to change its algorithm to first rank a marketer’s mobile webpages before looking at its desktop version. Google’s main point? “Don’t panic.” If you for some reason don’t have a mobile-optimized site, your desktop site isn’t in … [Read more...] about Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) –
01/22/2018 by Bill Slawski 45 Comments Sharing is caring!316sharesFacebook135Twitter160Google+LinkedInPinterest21There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed in the opposite direction. This is a technology that is no longer used but it is an example of how technology changes and evolves over time. There are people who write about SEO who have insisted that Google uses a technology called Latent Semantic Indexing to index content on the Web, but make those claims without any proof to back them up. I thought it might be helpful to explore that technology and its sources in more detail. It is a technology that was invented before the Web was around, to index the contents of document collections that don’t change much. LSI might be like the … [Read more...] about Does Google Use Latent Semantic Indexing?
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in part a debate about the future of the personal computer vs. smaller, portable mobile devices. It is also central to the debate about the environment in which people gather and share information. Pew asked a number of “big thinkers” to respond to two provocative opposing statements about the shape of the internet at the end of the decade, and indicate the one with which they most agreed. The following are the two opposing viewpoints: Apps dominate: In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. The ease of … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate, it's the percentage of visits that arrive on your site, visit no other pages, and then leave. Those visitors simply visit one page on your site. From a conversion optimization standpoint, the more you can lower your bounce rate, the more opportunity you have to convert visitors. But although bounce rate optimization is extremely important, it's not the focus of my post today. Instead, I want to focus on how bounce rate impacts SEO, and specifically, how ACTUAL bounce rate affects SEO. More on the distinction between bounce rate and actual bounce rate soon. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO