This past Friday, while at the GooglePlex, John Mueller, Martin Splitt and Lizzi Harvey from the Google team hosted an office hours and Martin MacDonald was there to represent the SEOs. He asked a question about crawl budget and stuff and if a page the size of 10mb can reduce crawl budget compared to a page only 400kb. All the Googlers shook their heads no.What does matter is the number of requests your server can handle. If Google detects that your server is slowing down in terms of the number of requests, Google will back off a bit to make sure GoogleBot isn't the reason your server crashes. But page size really isn't a direct factor to Google slowing down the crawl of your web site.Here is the transcript but it starts at 31:11 minute mark into the video (you can also scroll back a bit more to hear more of the question):Martin MacDonald: Is that [crawl budget] tied to a hard number of URLs... transfer size it is much that it might reduce a pages website at websites pages from … [Read more...] about Google: Crawl Budgets & Delays Not About Page Size
Size does matter
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precision sounds like the data-driven answer businesses have been waiting for since the dawn of “personas.” But what if there’s something wrong? Not with programmatic, but with the system itself: the vehicle on which ads arrive on consumers’ desktops and phone screens? For many niche and local publications, plans for profitability already feel tenuous; if a startup with $132 million in the bank and a network of incredible talent can’t foresee sustainability in digital ads, what do the next few years look like for the little guys? The Medium move Earlier this month, Ev Williams, … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Small business owners who promote thin content thinking readers don’t have the time, energy, or patience required to filter their content pieces are seriously underestimating their audiences. These days, crafting in-depth relevant content is not just necessary – it’s actually required. Long content ranks better in search engine results, allowing its creators to improve their online presence, boost conversions, and gain superior social engagement and authority. If you’re dying to find out what Google is looking for in today’s content world, you should know that in-depth, relevant content is an indispensable asset that will always stay in fashion for a number of reasons. Numerous company owners erroneously think that a content marketing strategy is as flexible and easy to set up and maintain as a conversation between two close friends. In this case, they are deliberately ignoring the fact that even the most basic forms of social conversations compel … [Read more...] about Why You Need to Create Long, Evergreen Content
Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released today, helped find out more information about indexing process could help figure out how much influence Twitter has on the ranking process. The Intial Data Collection Process First, the team attempted to find out how many tweets Google has in its index by running a site:Twitter.com search: Enge stats that the 6.2 billion pages listed on this search is about two weeks’ worth, if we go with the 500 million tweets per day sent on average, according to Twitter’s IPO filing. Breaking this down further with a custom range site search for each month from January 2012 to June 2014, the average monthly number of tweets indexed is about 1,868,600. However, Enge reminds us, the site search isn’t 100% reliable: “First, the disclaimer. The site: query is known to be rather imprecise. However, even allowing for a large degree of … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple