What does matter is the number of requests your server can handle. If Google detects that your server is slowing down in terms of the number of requests, Google will back off a bit to make sure GoogleBot isn't the reason your server crashes. But page size really isn't a direct factor to Google slowing down the crawl of your web site. … [Read more...] about Google: Crawl Budgets & Delays Not About Page Size
Size does matter
Upon further reflection, it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to. The vast majority of articles, videos, and other “content” we all consume on a daily basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get… well, what we get. And it’s getting worse. By “what we get,” it’s not clear whether Williams meant clickbait, fake news or thinly written content with shameless product plugs, but it’s likely he was referring to all of the above. … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?
That’s how I first learned link-building. We used to huddle in the office every morning and talk about a single client’s website and brainstorm. We’d discuss which other types of sites would be both relevant and authoritative, which would have a captive audience within our target demographic, and then try and slam our heads against the wall until a creative idea fell out. Every morning we’d work to think of a new, creative way to engage our client’s target audiences, and the websites they frequented, in such a way they’d be compelled to link to us (our clients). … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Determine the ideal structure for your content piece enabling you to introduce your ideas in a logical manner Figure out when and how often you should revisit and adjust each evergreen content piece; if you have a lot on your plate and wish to stay organized, you may want to create an editorial calendar and document all these changes. Make sure your timeless content piece displays an ideal keyword density Work on both external and internal linking to support your SEO efforts Check for grammar/spelling errors Assess the quality of your post and keep in mind the fact that each content piece should be uniquely valuable, instead of being a poor reflection of your previous work. … [Read more...] about Why You Need to Create Long, Evergreen Content
“As you can see, the indexation level of tweets for people with 1 million or more followers is actually quite high. As soon as you drop below 1 million followers though, it plummets…for accounts under 10,000 followers, the indexation rate is only 0.22 percent, a level that is pretty consistent with the data we found with our site: queries.” … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple