What does matter is the number of requests your server can handle. If Google detects that your server is slowing down in terms of the number of requests, Google will back off a bit to make sure GoogleBot isn't the reason your server crashes. But page size really isn't a direct factor to Google slowing down the crawl of your web site. … [Read more...] about Google: Crawl Budgets & Delays Not About Page Size
Size does matters
As marketers, it’s valuable to be aware that our practices are molding the future of digital publications. Do we want to put advertising dollars behind least-common-denominator clickbait, or do we want to support publications that are producing stories and video that actually matters to our target customers? Are we okay with allowing Facebook and Google to become the gatekeepers of digital ads and online content (and, therefore, audiences as well)? … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?
Websites are the digital representation of your business. For many industries websites are more important than a physical location. More customers will be served by their websites. And search is often the go-to method of finding information and businesses. According to a study from BrightEdge, 51 percent of all traffic came from search. If you include paid search, search accounts for 61 percent of all traffic, across billions of pieces of content. … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
The average viral story word count displayed by some of the most prominent names in this industry is in the 721-2012 range (BBC – 721 words, CNN – 938 words, The Huffington Post – 1139, The New York Times – 2012, according to the numbers reflected by a chart introduced by NewsWhip). These numbers indicate you shouldn’t be afraid to invest time, money, and energy in information-rich, well-researched articles and blog posts. While these pieces may be more difficult to create, they will definitely reward your efforts as long as they are good enough to feed your readers’ appetence for premium content. … [Read more...] about Why You Need to Create Long, Evergreen Content
“As you can see, the indexation level of tweets for people with 1 million or more followers is actually quite high. As soon as you drop below 1 million followers though, it plummets…for accounts under 10,000 followers, the indexation rate is only 0.22 percent, a level that is pretty consistent with the data we found with our site: queries.” … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple