Thank you. What I learned was to follow my instincts and to get creative, even if others don’t agree or understand at first. Many people told me I was crazy for letting random people from the internet into my house, but I did it anyway. SXSW is the place to showcase your stuff, being original is harder than fitting in, but the risk is well worth it. The outcome was that I got lots of exposure for my blog as well as the chance to hang out with some really cool people (both years we’ve done it), from Funny or Die to the Young Rapscalians… And hey, after our party Whataburger follows us on twitter, too. Really interesting people have made the contest worth it for me to keep doing. … [Read more...] about “The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Size really does matter
This past Friday, while at the GooglePlex, John Mueller, Martin Splitt and Lizzi Harvey from the Google team hosted an office hours and Martin MacDonald was there to represent the SEOs. He asked a question about crawl budget and stuff and if a page the size of 10mb can reduce crawl budget compared to a page only 400kb. All the Googlers shook their heads no. … [Read more...] about Google: Crawl Budgets & Delays Not About Page Size
Link-building is about understanding the website you’re representing. You know why they’re valuable, and why they’re worth linking to. You also know and understand the target website, and their audience. You know why it’s valuable for them to link to your client. Then you contact them and specifically outline both why your client’s website has value, and why it helps their site or audience to link to your client. … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
The King Of Data Visualization To fully embrace data visualization and its impacts, I highly recommend starting with the lessons from data visualization pioneer Edward Tufte. For years, Tufte has been a statistics professor at Yale. His vision on data and images boils down to a simple philosophy: visually demonstrate data so that it tells a story, and don’t use graphics gratuitously. Graphics should convey information. … [Read more...] about Why Visualizing SEO Data Matters
What is interesting in these statistics is that part of Bing’s marketing push seems to be aimed at getting users to just give Bing a try. This is evident in campaigns like its BingItOn challenge, and even its current Bing Rewards program, which rewards users just for searching. It seems that the real challenge is not to get users to try Bing, but to keep them using it. … [Read more...] about Who’s Really Winning The Search War?