This past Friday, while at the GooglePlex, John Mueller, Martin Splitt and Lizzi Harvey from the Google team hosted an office hours and Martin MacDonald was there to represent the SEOs. He asked a question about crawl budget and stuff and if a page the size of 10mb can reduce crawl budget compared to a page only 400kb. All the Googlers shook their heads no.What does matter is the number of requests your server can handle. If Google detects that your server is slowing down in terms of the number of requests, Google will back off a bit to make sure GoogleBot isn't the reason your server crashes. But page size really isn't a direct factor to Google slowing down the crawl of your web site.Here is the transcript but it starts at 31:11 minute mark into the video (you can also scroll back a bit more to hear more of the question):Martin MacDonald: Is that [crawl budget] tied to a hard number of URLs... transfer size it is much that it might reduce a pages website at websites pages from … [Read more...] about Google: Crawl Budgets & Delays Not About Page Size
Size really does matter
Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo. Yet, these numbers don’t seem to align with what I’ve seen in multiple analytics reports, which place Google at closer to 85-90%. Faced with two conflicting sets of search engine market share numbers, I wanted to understand whose search engine market share numbers were more accurate. To achieve this goal, I drafted a survey to capture a holistic view of users’ search engine behaviors to try to get the most accurate measure of their search engine loyalties. Survey To Determine True Market Share Users were queried about their awareness of search engines. Small search engines like Blekko and DuckDuckGo, as well as international ones like Yandex, Naver and Baidu, were included alongside the major engines (Google, Bing and Yahoo). I asked users about their primary search engine and also how often they use each … [Read more...] about Who’s Really Winning The Search War?
That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or reveal important trends and insights. Why is it important to help others visualize data? At a presentation I attended recently, Tamsen Webster of Oratium illustrated this well with a simple example. If I share a number — such as 888,246 — does that number have meaning to you? That number represents all of the British soldiers who died in World War I. But the number itself, while it has some level of meaning, still may be difficult for our brains to process in context without visualization. Now, contrast that number with this image: The image, in which each ceramic poppy represents a British life lost, helps convey the full message to your brain, and it is likely much more impactful to you than simply reading the number 888,246. Visual representation helps us tell the full … [Read more...] about Why Visualizing SEO Data Matters
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. One of our speakers on the keynote AMA panel is Anne Ahola Ward, founder of CircleClick. I had the opportunity to interview Anne about all things marketing and business ownership below. You founded CircleClick in 2009. What is your favorite part of being a business owner/founder? As a business owner, how do you use the same PR and marketing strategies you offer your clients to promote your own business? This may sound a bit weird, but I’ve never really promoted my own business. I work entirely off of referrals from clients. Also, I’ve been fortunate enough to be asked to write for some influential media outlets (such as SEJ) and speak at more and more conferences. The overlap in strategy is to find the right audience and tell your story sincerely and … [Read more...] about “The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?