Sjgren syndrome

If you’re a content marketer, chances are you’ve had your fair share of slow news days or idea fatigue. This is normal and understandable. After all, if you’re constantly writing about a given topic, you’re bound to run out of things to say for time to time. Fortunately, there are a number of things you can do to get out of this dilemma. Here are five tips you can put into action during those days when you feel like you have nothing new to say: Relax When it comes to dealing with a shortage of ideas, it doesn’t help to stress or pressure yourself to come up with insights. Think of it as falling into quicksand: The more you struggle, the faster you sink. That’s why it’s best to just relax—at least for the time being. Resist the urge to run around or worry about the fact that you don’t know what to write about. Instead, take a deep breath and engage in a relaxing activity (preferably away from the computer) for a few minutes. Take a … [Read more...] about 5 Practical Ways to Overcome “No New Ideas” Syndrome

As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should. So does Workplace by Facebook live up to the hype? Some words of caution: Beware of “shiny new object” syndrome Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Communications tools are the tools; not the strategy. Communication channels are the channels; not the message. How we apply them, and what we use them for, is what counts. The key is to understand the pros and cons of each tool and channel, and when to use them. This means taking into account employee audience demographics, their likely mind-sets, and business objectives. We also need to remember that important messages need to be repeated multiple times, using multiple … [Read more...] about Workplace by Facebook: a reality check

During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making seemingly endless mistakes, you may not have much time to focus on your content marketing plan. Now that your business is a little more stable, take a deep breath and take a good long look at your blog. You have some work to do, and the following six tips can help sharpen your sensibilities. One of the biggest challenges that beginning businesses face out of the starting gate is consistency, and you’ll see this in startup blogs all across the internet. You might see a period with weekly or daily blog posts over the span of a few months, but then the site will seemingly go dark. We get it. When you have to choose between blogging or client work, paying the rent wins. However, now that your business is reaching a better degree of stability, you need to set some realistic calendar goals. If you … [Read more...] about 6 Content Marketing Upgrades for Your Business

Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet conversion optimization. If there is a single phrase that has been abused beyond recognition, it is conversion optimization for websites, emails, and yes, landing pages. We’ve heard all the to-dos for great conversions over and over again. Use clear CTA, the right colors, enough white space, convincing copy, large and legible fonts, and so on. Yet, we sometimes forget the most fundamental things that take a landing page from good to great. Here are three such things: Solve a Problem This is so obvious that it’s taken for granted by most marketers. Of course we’re solving problems. Of course the user is lucky our product is around. Of course. Well, that may or may not be the case, but it definitely doesn’t hurt to tell the user exactly what problem you … [Read more...] about Critical Conversion Factors For Your Landing Page

In today’s digital landscape, businesses, websites and analytics firms are inundated with data. The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations. The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it? You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck. Nowhere is this truer than with email. So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips: Measure the email metrics that matter. Optimize them for top performance. Connect your email … [Read more...] about Optimizing Email Marketing to Save Your Bottom Line