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With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its official 30-second Super Bowl spot on January 12. The ad, featuring NFL MVP Tom Brady, showcases Intel’s 360-degree replay technology — the same technology Fox will be using when it airs the game. Since Intel released its ad, a number of other brands have launched either teaser ads or dropped their Official Super Bowl spots. To keep track of this year’s Super Bowl brands — from the advertisers releasing teaser ads to official spots and campaign details — we’ve built the following list, adding Super Bowl LI ad news as it becomes available. Be sure to check back often, as more brands continue to launch Super Bowl spots the closer we get to game day. … [Read more...] about Here are the brands gearing up for game day

Oh, Ye Ones of Little Faith? I've discovered many Webmasters who have lost a lot due to Google's Panda and Penguin updates. Many have lost their entire income virtually overnight. Can you imagine how badly losing your income would affect your life in a very intolerable way? Instead of learning from this lesson, more and more people are steadily heading in the same direction, still completely confused. If they haven't learned by now, I'm not sure they ever will. Instead of taking heed of the thousands of warnings and paying attention to what's going on within the Google algorithm and how the latest trends like Infographics have been tossed into a spam fest, SEOs are now throwing further pressure on business owners and Webmasters to accept guest posts because "it is always about the links." Those business owners, bloggers, and Webmasters can be put into two different buckets. A sensible group will (if they reply to you at all) tell you to "shove your guest post up your butt" (or "put it … [Read more...] about Content Confusion: Why Webmasters Fail – Time After Time

Coming up with ideas for compelling content may seem like one of your biggest challenges, but for many writers and marketers, ideas for interesting, engaging, and inspiring content come fairly easily. It’s organizing them into a cohesive narrative or story that gets tricky. In fact, this is perhaps the biggest challenge in content marketing today. Finding a way to tie it all together is somewhat simple when you’re a one-man or one-woman show, but when you’re running content marketing campaigns at the enterprise level, things get much more complex. With so many different internal and external stakeholders—creating and promoting content across multiple platforms, targeting varied audiences—building cohesion into the process becomes even more critical. Here’s how to accomplish that, based on the best practices I’ve learned running content campaigns for Online Marketing Gurus: How to Build Cohesiveness Into Your Content Marketing Process Building a … [Read more...] about Creating Cohesive Content Search Engine Journal

Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such as WhatsApp, Facebook Messenger, WeChat, Viber, and others. With the ubiquity of chat apps, it’s no surprise marketers are exploring ways to connect with their audiences. But the question is, how should you jump on the WhatsApp marketing brandwagon (pun intended)? WhatsApp Marketing Strategy 101 I could tell you about the growth statistics, with WhatsApp recently joining the one billion active users club, about the exceptionally high opening rates within minutes of messages being sent and other such facts. Or I could just ask, do you have WhatsApp? If not, install it now, as you shouldn’t try to market on a social channel you don’t personally use. If so, read on to learn more about the power of B2C WhatsApp marketing. WhatsApp Chat Basics You have three options with WhatsApp how to send image, short video, audio or text messages: Personal 1-1: Highly … [Read more...] about Dominating Your WhatsApp Marketing Strategy

Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting, or at least somewhat helpful. Bittersweet Vindication? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, Potsy, LaVerne or Shirley. Back before link deconstruction began. I genuinely tried to tell you what was coming. I wish more people had listened. Last week, I had to give a presentation of findings to the owners of a site that had fired their SEO agency after being hit with a manual penalty. My recommendation was kill the site. You may think I enjoy some sort of vindication, but it’s not enjoyable when you have to tell someone their online business is no longer viable due to another agency’s negligence. RFP Quality Checks. For anyone putting together a RFP for any type of … [Read more...] about Food For Thought About Link Building: Some Tasty Tidbits