b. Segment for sources so we make sure to only capture organic and referral traffic: Since we’re most interested in local search purchases (in an effort to be able to attribute revenue to local search SEO), we need to filter the sessions by organic and referral traffic, as these types of traffic are the main results of local search campaigns. Below is the screen shot for completing the first segment: … [Read more...] about What your boss actually wants from your local search reports
Sl 2 diligent search report
Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. … [Read more...] about Google Controls 97 Percent Of Mobile Paid Search: Report
Map Overlay Geotargeting is baked into some accounts, but in other cases it only comes into play when trying to fine-tune mature accounts. I use the map overlay report to get an idea of what geographic locations are performing best, and to gauge where to continue with optimization efforts. I’ll scale back or pause terms in geographic locations that are not converting. I’ll also look to see if it makes sense to increase exposure in hot markets. Needless to say, you want to tie ROI to the geographical information you’re presented with in this report. It would obviously be a mistake to focus solely on click volume or other obvious measures of popularity or spend. … [Read more...] about Five Killer Paid Search Reports
Build Conversational Keywords into Your FAQ Pages. Increase the frequency with which your company appears in voice search results and the chances your site will appear in a Google ‘Featured Snippet’ by using long-tail+ conversational keyword phrases to respond to questions you commonly receive from customers. Frame the questions in the natural language used by customers, and group related questions on the same page. To maximize your presence in voice search results, include detailed and specific customer inquiries and provide brief and clear responses to each one. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
The zero-click trend is likely being heightened by search behavior on mobile versus desktop devices. For example, users are less likely to click through to a website on their mobile device – a factor Google is capitalizing on with the rollout of ever-larger paid search ads and their “People also ask” feature which lists a series of questions and answers pulled from external websites. … [Read more...] about Over half of searches on Google yield zero clicks