But don’t abandon the tried-and-true metrics. Continue to use geotargeted keyword position tracking, local review tracking and other indicators of local search campaign success within your reports. You do not want to throw out the old metrics entirely, but adding something new that connects local search performance to sales may give you a few more insights that you had not anticipated. … [Read more...] about What your boss actually wants from your local search reports
Sl 2 diligent search report
Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. … [Read more...] about Google Controls 97 Percent Of Mobile Paid Search: Report
Budget Optimization In this report, you can see the percentage of ad spend broken out per hour of the day. In the example above, it may make sense to pause campaigns from 1am to 6am when there is less than 1% of budget being spent per hour and reallocate it to times when there’s more traffic and budget spent. Again, advertisers would have to cross reference budget optimization information with sales data to ensure accounts are being optimizing to ROI and not only click volume. … [Read more...] about Five Killer Paid Search Reports
Enhance Your Website’s Crawlability. Your website’s search performance results in part from how well it can be crawled by Googlebot. If your site appears in Google search results less frequently than it used to, or has fallen out of the results altogether, then visit the Google Search Console to identify and fix any potential problems. In particular, make sure the Google index includes your site (especially if it’s new) and alert Google to your most important web pages by providing them a sitemap. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Related reading Five steps to deliver better technical SEO services to your clients Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants. … [Read more...] about Over half of searches on Google yield zero clicks