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The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally-shown ads and only those shown between kickoff until the game ended. See further below for our full rundown and further notes on this. The Count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30% of ads overall URLs in ads: 27 total, in 41% of ads overall Twitter in ads: 5 total, 8& of ads overall Facebook: 4 total, 6% of ads overall Instagram:4 total, 6% of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below hashtag usage until overtaking it … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally shown ads and only those shown between kickoff and the end of the game. See below for our full rundown and further notes on this. The count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30 percent of ads overall URLs in ads: 26 total, in 39 percent of ads overall Twitter in ads: 5 total, 8 percent of ads overall Facebook: 4 total, 6 percent of ads overall Instagram: 4 total, 6 percent of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The remaining 20 cents will be split up among Microsoft, Yahoo, Yelp, Amazon, Ask and AOL, according to eMarketer’s latest report on the US digital ad market. “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting analyst Monica Peart. “Google and mobile search as a whole will continue to benefit from this behavioral shift.” Overall, search spending in the US is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in … [Read more...] about Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Now I will describe the steps that you will must follow to get backlinks to your website or blog through these .edu websites. There are various way to create backlinks to your website through these free .edu sites.           By commenting on the websites.           By creating an account on the .edu website.           Make your personal profile on these websites so as to have quality backlink to your website.           If they Don't Permit then Put you Site link in Name Section.           Add you Site Link in About Me Option in Profile Section. If you Don’t Find that Option, Put your Site in HTML tag and Add in About me section. Put the Site in this HTML Tag.           <a href="Your Site Address (URL)" rel="dofollow"> Any TEXT(e.g I m a Freelancer)</a> Few warning while creating backlinks:   … [Read more...] about Top Free 200+ .Edu Websites and Forum List 2016 for SEO Backlinks

With the arrival of expanded text ads, advertisers are discovering nuances about the new format and starting to see how bigger stacks up against standard in testing. Here’s a look at what we’ve learned so far from industry experts and Google itself about implementing, testing and evaluating expanded text ads in these initial weeks. The knowns & quirks ETAs are now running along with standard ads. With a change of this magnitude and scale, introducing ETAs this way was a necessity. It gives advertisers time to write new ads and test ETA performance against standard ads. Presumably, those doing the testing now will have a leg up on those who wait. As of October 26, 2016, standard text ads will no longer be accepted in AdWords. Existing standard ads can continue to run (for a time), but advertisers really should take this time to write and test ETAs before that October deadline. Headlines can be truncated. We wrote about this quirk earlier. Turns out content is actually … [Read more...] about from quirks to testing methods & early results, what we know so far