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The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally-shown ads and only those shown between kickoff until the game ended. See further below for our full rundown and further notes on this. The Count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30% of ads overall URLs in ads: 27 total, in 41% of ads overall Twitter in ads: 5 total, 8& of ads overall Facebook: 4 total, 6% of ads overall Instagram:4 total, 6% of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below hashtag usage until overtaking it … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. We tabulated only nationally shown ads and only those shown between kickoff and the end of the game. See below for our full rundown and further notes on this. The count The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 66 ads reviewed. Total national ads (kickoff to end-of-game): 66 Hashtags in ads: 20 total, in 30 percent of ads overall URLs in ads: 26 total, in 39 percent of ads overall Twitter in ads: 5 total, 8 percent of ads overall Facebook: 4 total, 6 percent of ads overall Instagram: 4 total, 6 percent of ads overall Below, the frequency of both hashtag and URL use as Marketing Land has tracked over recent years: The real surprise this year was URL use overtaking hashtags. Marketing Land first began measuring URLs in 2014. They consistently stayed below … [Read more...] about Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

Over the past few months, I’ve been testing various Android phones. Overall, the platform has continued to improve, to the degree that I can easily swap an Android phone for my iPhone 4 and not feel a loss. But unlike the one-size-fits-all iPhone, each Android phone has its own individual characteristics. Below, a look at how three different Android cousins performed for me and measured up against the iPhone. From Windows Mobile To Apple’s iPhone… First, some background. I’m a long-time smartphone user. My first was back in 2004, a Windows Mobile flip phone. I went through various Windows Mobile phones over the years, such as the Verizon XV6700 pictured below. I turned my nose up at the original iPhone, as it lacked a physical keyboard and 3G. But when the iPhone 3G came out, the 3G issue was solved — and I discovered that the on-screen keyboard really was so good that I didn’t need a physical one. I jumped mobile platforms. Android, The Early … [Read more...] about Droid 2, Samsung Fascinate & Google Nexus S

The mere mention of the controversial company’s name generates a range of emotions — often times negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive; at worst, they are on the receiving end of a number of negative reviews they don’t know to handle. We work with many multi-location and franchise businesses every day to improve Yelp presences, and I can say definitively that the despair is often unnecessary. Yelp is not a black box, but rather a nuanced platform that you can navigate to your advantage. Here are five facts about Yelp that, if understood and embraced, can morph that despair into determination to turn Yelp into a positive asset that helps the business. 1. The Filter Is Fluid The Yelp Filter is the most frustrating part of Yelp for many business owners, so let’s address it first. Many reviews come into Yelp, appear on the page for a day or two, and then disappear. These reviews are … [Read more...] about 5 Yelp Facts Business Owners Should Know (But Most Don’t)