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The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here. Key Highlights The key highlights from the 3rd edition of the Retargeting Barometer are: Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured. Retargeting is owned by many different types of people in an organization. Agencies are further ahead with video and mobile usage than the marketers at brands. Agencies and brands do not agree on how retargeting campaigns should be measured and the purpose of some tactics. The respondents to the survey can be described as follows: 51% of respondents identified their role as marketing, and 26% as … [Read more...] about New Research: The Retargeting Barometer, 3rd Edition

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook changes some measurements for Pages’ organic videosApr 10, 2017 by Tim Peterson Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count. Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016Apr 10, 2017 by Amy Gesenhues Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG. Twitter adds 3rd-party measurement for viewability & audience verificationApr 10, 2017 by Ginny Marvin Partnerships provide independent verification for video ad viewability and audience metrics. 3 steps for retailers to perfect one-to-one customer segmentationApr 10, 2017 by Digital Marketing Depot In retail, customer segmentation is a basic building … [Read more...] about Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, SEJ Executive Editor Kelsey Jones and Senior Editor Danielle Antosz talk about long form content such as ebooks and white papers, how it can help set you and your brand as a thought leader in your industry, and how you can tie it up with other pieces of content. Big Pieces of Content: Benefits and Getting Started The benefits of doing a big piece is that you can create lots of pieces of content around it. You do spend a lot of time and energy creating one piece of content, which can be hard for brand [marketers that are thinking], “I can’t get a blog post out once a week, how am I supposed to do this?” Breaking it down into tasks is definitely the first step. Break it down into something small and manageable. It doesn’t seem as intimidating if you break it down into … [Read more...] about #MarketingNerds: Benefits of Long Form Content

A new global survey from Pew Internet shows social and mobile information from around the globe. While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan). The study also shows that GDP correlates with both social and mobile usage. Here’s a look at some of the key facts and figures from the survey. Mobile Internet Usage An interesting element of the report shows the percentage of cell phone users who use the internet on their mobile phones. The U.S. ranks third (43%) in Internet use behind Japan and Israel (both 47%). The next closest countries are Britain (38%) and China (37%). After the top 5 countries a significant drop-off occurs. No additional countries have even one-third of respondents who use the internet on their mobile. India (10%) and Pakistan (6%) rounded out the bottom countries in mobile internet usage. Global Texting Texting is now a standard form of communication. Not only … [Read more...] about U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage

A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market a website online. So this year, I’m adding 50+ more things that, as a link builder, you need to know. 1. How To Get A Bad Link Removed Without Being A Jerk About It If you want to get publicly shamed, then go get rude with someone who owns a site that gave you a link, regardless of how it got there. If you want a link removed that you inserted in your comment, be a thousand times nicer than you would have anyway. Just as it takes time to put up a link, it takes time to remove one, so be respectful. Additionally, don’t forget to point the webmaster to exactly where your link is — he or she may have more than one site, and s/he doesn’t have the time to … [Read more...] about 50+ More Things Every Link Builder Should Know