These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?
Slip 4 early action area
Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products. Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that. It’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better. But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all. In this article, I’m going to break down seven lessons from the following four books: In my mind, these four books have all achieved legendary status. Every section of each book is gold, which is why I encourage you to read them. That being said, I’ve picked out some of the most important lessons that I think will apply to your online marketing and business. I’ll bring any dated advice into the 21st century with some current examples of it in action. Let’s get started… 1. You Should Read the … [Read more...] about Copywriting Lessons from Legendary Books
I was excited to see the results of Moz’s 2014 Local Search Ranking Factors survey published last week. The timing of this year’s survey was particularly useful given Google’s Pigeon update in July (2014), which resulted in major ranking changes for both local pack and localized organic results. As ever, it’s nice to see the observations and comments of so many leading local experts distilled into an easily digestible form. I’m not going to dig too deeply into the 2014 results here, as a ton of good analysis and commentary is already out there. For those who are interested, the following posts are must-reads in addition to the survey results themselves: Here, I’m going to look at the changing composition of the Local Search Ranking Factors study since it was first conducted in 2008. Can We Predict The Future By Looking At The Past? Historians, politicians, scientists, economists, gamblers, and meteorologists all use events in the past to predict the … [Read more...] about Using The Past To Predict The Future For Local Search
Over the past few months, I’ve been testing various Android phones. Overall, the platform has continued to improve, to the degree that I can easily swap an Android phone for my iPhone 4 and not feel a loss. But unlike the one-size-fits-all iPhone, each Android phone has its own individual characteristics. Below, a look at how three different Android cousins performed for me and measured up against the iPhone. From Windows Mobile To Apple’s iPhone… First, some background. I’m a long-time smartphone user. My first was back in 2004, a Windows Mobile flip phone. I went through various Windows Mobile phones over the years, such as the Verizon XV6700 pictured below. I turned my nose up at the original iPhone, as it lacked a physical keyboard and 3G. But when the iPhone 3G came out, the 3G issue was solved — and I discovered that the on-screen keyboard really was so good that I didn’t need a physical one. I jumped mobile platforms. Android, The Early … [Read more...] about Droid 2, Samsung Fascinate & Google Nexus S
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Judge: “Google Failed To Comply” With Order To Disclose Paid Authors, Bloggers In the Oracle vs. Google litigation, which is winding down, Judge William Alsup ordered the companies to disclose authors, bloggers and journalists with whom they had financial relationships. Oracle previously disclosed that it had retained Florian Mueller, who writes the blog FOSS Patents. Google disclosed that it had paid no one. On August 17, 2012 Google filed a statement that […] Quora Reaches Out To The Web With Embeddable Content Widget Here’s a smart move: Quora has announced what it’s calling Embedded Quotes, which is essentially a widget that makes it easier for web site owners to include Quora content in their blog posts, articles and web pages. There are two options for webmasters: embedding a full answer or … [Read more...] about Marketing Day: August 20, 2012